Getting your brand featured in a high-authority publication is something almost every business owner wants, but securing genuine media coverage is not always easy. Getting featured in International Business Times can help build credibility and put your business, expertise, or personal brand in front of a wider audience.
An IBTimes feature can bring the right eyes to your business, services, or personal profile. Depending on the story and placement, this exposure can help generate direct traffic and leads, improve online visibility, strengthen brand credibility, and support your overall SEO and digital PR efforts.
For businesses, a relevant backlink from an IBTimes article can also strengthen the website’s backlink profile and contribute to its authority, particularly when the coverage is topically relevant.
In this guide, I’ll discuss everything you need to know about getting published in International Business Times, including the different ways to secure coverage, who should consider an IBTimes feature, what makes a story newsworthy, and what you can realistically expect from the placement.
What is International Business Times?
International Business Times, commonly known as IBTimes or IBT, is a global digital news publication covering business, finance, economics, politics, technology, and other major topics.
The publication was founded in 2005 with the goal of creating a digital business newspaper that could cover markets and economies from a global perspective. Its first operational website launched in 2006, and the publication subsequently expanded into multiple international markets.
Today, International Business Times operates through five separate editions, including the United States, United Kingdom, Australia, India, and Singapore. The US edition is owned and operated by IBT Media, while the other editions are independently operated under the International Business Times brand.
This global reach, combined with its focus on business and financial news, has made IBTimes a publication businesses, entrepreneurs, executives, and industry experts often target for media coverage.
What Are the Benefits of Getting Featured in IBTimes?
Over the years, International Business Times has built a strong reputation as a global business and news publication. This makes an IBTimes feature attractive to businesses looking to improve their visibility, credibility, and online authority.
But businesses aren’t the only ones looking for coverage. CEOs, PhD scholars, specialists, entrepreneurs, and industry experts may also seek IBTimes features for their personal branding, showcase their achievements, and establish themselves as credible voices in their respective fields.
The benefits, however, can be different for a business and an individual. Let’s look at both separately.
1- Businesses getting featured in International Business Times
Getting your business featured in IBTimes can improve brand credibility, online presence, and overall visibility. IBTimes is an award-winning digital media outlet with a global readership, giving businesses an opportunity to put their brand in front of a large and diverse audience.
Your business not only gets featured on a major media website, but the coverage can also bring referral traffic and potential leads, particularly when the article and audience are relevant to your products or services. The second major advantage of getting your business featured in IBTimes is the SEO value of the coverage.
A relevant backlink or brand mention from a website of this stature can strengthen your backlink profile and potentially improve your website’s visibility in Google search results. Media coverage can also increase the number of authoritative sources mentioning your brand online, which may help search engines and AI platforms better understand your business and its association with a particular industry or topic.
Here are a few SEO metrics for IBTimes.com:
- Ahrefs Domain Rating: 85
- Semrush Authority Score: 51
- Moz Domain Authority: 91
Whether you receive a backlink to the homepage, a branded mention, or a contextual link to an inner page, an IBTimes placement can add a strong authority signal to your backlink profile and is one of the best link acquisition techniques.
It can also strengthen your overall digital footprint across traditional search and AI-driven discovery. However, getting featured in IBTimes alone does not guarantee higher rankings or inclusion in Google AI Overviews, ChatGPT, or other AI-generated answers.
2- Individuals getting featured in IBTimes
Businesses are not the only ones looking to get featured in International Business Times. CEOs, founders, PhD scholars, researchers, specialists, and industry experts also seek media coverage to build their personal authority and improve their online presence.
Getting featured in IBTimes gives an individual third-party media coverage from a recognized publication. Instead of you telling people about your expertise and achievements, an established media outlet is covering your career, work, research, opinions, or contributions to the industry.
This can be particularly valuable for:
- CEOs and founders looking to build their personal brand
- PhD scholars and researchers who want more visibility for their work
- Industry experts looking to establish authority in their niche
- Entrepreneurs who want media coverage around their achievements
- Professionals building a stronger online presence and Google search results
Another reason individuals look for publications like IBTimes is an EB-1A visa application.
The EB-1A is a US employment-based immigration category for individuals with extraordinary ability. One of the types of evidence that may be relevant to an EB-1A petition is published material about the applicant in professional or major trade publications or other major media.
This is where genuine editorial coverage in a publication like International Business Times may be useful. If the article is actually about the individual, their work, achievements, or contributions to their field, it may form part of the media evidence presented with an EB-1A petition.
However, simply getting your name mentioned or publishing a contributed article on IBTimes does not automatically satisfy the EB-1A requirements. The nature of the coverage, what the article says about you, the publication, and the overall evidence submitted with the petition all matter.
Apart from immigration purposes, an IBTimes feature can remain a valuable online asset for an individual. When someone searches your name, having coverage from established media publications can strengthen your personal brand and give potential clients, investors, employers, and business partners more information about your professional background and achievements.
How to Get Featured in IBTimes?
There are a few ways to get your brand or yourself featured in International Business Times. I have divided these methods into two main categories: editorial coverage and contributed or sponsored content.
Editorial coverage is when an IBTimes reporter or journalist picks up your story and writes an article covering your expertise, achievements, business, services, or products. The journalist may highlight your achievements, what makes your story newsworthy, and how your work, services, or products are making an impact.
It could be a new advancement in the medical field, original research from a PhD scholar, a newly launched AI platform saving businesses hundreds of hours, or a company introducing something genuinely different to its industry.
These are earned editorial placements and normally don’t carry a sponsored or contributed content label. This makes genuine editorial coverage particularly valuable for building credibility and authority.
The second type is sponsored or contributed content. These placements may involve an editorial or publishing fee, contributed articles, or third-party placement arrangements. Depending on the format, the publication may not have been involved in researching, reporting, or independently developing the story in the same way as its newsroom-generated editorial coverage.
These placements can still provide brand exposure, online visibility, and SEO value. However, a sponsored or contributed content label can reduce their value when the main objective is independent media recognition or third-party credibility.
Below, I will discuss both types of IBTimes placements and the different ways you can secure them.
Editorial Placements on IBTimes
Here are the editorial coverage techniques to get featured in IBTimes. These include contacting editors or journalists directly via email. Replying with expert opinion via platforms like HARO and sending original research backed with facts and stats to journalists.
1- Pitch Your Story Directly to an IBTimes Journalist
Find a relevant journalist at IBTimes who covers topics related to your business, niche, or the industry you are an expert in. You can use platforms like Muck Rack to find relevant IBTimes journalists and their contact information.
Contact them via email with a short introduction, your story angle, and why you think the story would be valuable for IBTimes readers. Avoid sending the same generic pitch to multiple journalists. Your pitch should be relevant to what that particular journalist actually covers.
If the journalist is interested, they may ask for additional information, supporting documents, or arrange a call or interview to discuss the story further. They may also ask questions about your background, achievements, business, research, or the claims you have made in your pitch.
Keep in mind that pitching a journalist does not guarantee coverage. Your chances largely depend on how newsworthy the story is, how relevant it is to the journalist’s beat, and whether it provides something valuable to IBTimes readers.
2- Become an Expert Source for IBTimes Reporters
Becoming an expert source for journalists can give you valuable online visibility. Whether you are a business owner or an individual, providing expert opinions to journalists and getting quoted in IBTimes or another high-authority publication can help build your business or personal brand.
You can use platforms like HARO, Featured, and Qwoted to find relevant journalist queries. Look for queries related to your expertise and provide an in-depth answer backed by your experience, examples, and data where possible. If the journalist finds your input valuable and relevant to the story, they may include your quote along with your name, credentials, and business in the published article.
The key here is relevance. Don’t respond to every journalist query just because it comes from a high-authority publication. You should have genuine experience or expertise in the topic you are commenting on.
At HAROLinked, our team is well-versed in HARO, Featured, and Qwoted link building. We have earned backlinks and media mentions for brands from niche-relevant publications including Homes & Gardens, ELLE Decor, MSN, Yahoo, and Family Handyman using expert-source outreach.
This approach may not always result in a complete profile feature about you or your business, but it can help you earn genuine editorial mentions and build relationships with journalists over time.
3- Use Digital PR to Get Featured in IBTimes
Digital PR is another effective way to get featured in International Business Times. The idea is to create a newsworthy story around your business, expertise, research, or industry and pitch it to relevant IBTimes journalists.
You can use original data, surveys, industry trends, new research, or a unique story that journalists and their readers will find interesting.
For example, if you run a cybersecurity company, you can analyze thousands of reported data breaches and identify which US industries experienced the biggest increase in cyberattacks. You can then pitch the findings, along with your expert commentary, to an IBTimes technology or business journalist.
If the data and story are strong enough, the journalist may use your research and mention you or your business as the source.
4- Pitch Original Research, Data, or a Newsworthy Achievement
Original research and data can give IBTimes journalists a strong reason to cover you or your business. Journalists are always looking for new statistics, trends, studies, and stories that haven’t already been covered by other publications.
You can conduct a survey, analyze industry data, publish original research, or share a significant achievement and pitch the findings directly to a relevant IBTimes journalist.
For example, if you are a PhD researcher and your latest research discovers a new way to improve battery life by 30%, you can pitch the research, findings, and their real-world impact to an IBTimes journalist covering technology or energy.
The more unique and newsworthy your research or achievement is, the better your chances of getting genuine editorial coverage.
These are some of the most effective techniques you can use to earn editorial placements on IBTimes. Now, let’s look at sponsored and contributed placements.
Contributed Content/ Sponsored Posts on IBTimes
Contributed or sponsored posts are articles published on a website through a payment or editorial fee. Depending on the publication guidelines, these articles may carry a sponsored, contributed, or partner content tag.
From an SEO perspective, these placements can still provide good value, especially if the backlink is contextual and dofollow. However, from a reader’s perspective, the sponsored or contributed tag can reduce the authority that comes with genuine editorial coverage.
This option is suitable for businesses and individuals who want to get featured in IBTimes for SEO, direct traffic, leads, and branding but are unable to secure editorial coverage.
1- Contribute an Article to IBTimes
Another way to get featured in IBTimes is by contributing an article related to your expertise or industry. Instead of writing about your business directly, choose a topic that provides useful information, insights, or opinions to IBTimes readers.
Find the relevant editor, pitch your topic and explain why you are qualified to write about it. If accepted, write the article according to their editorial guidelines and naturally mention your business or website where relevant.
2- Explore Sponsored Content Opportunities
You can also explore sponsored content opportunities to get featured in IBTimes. Contact the publication or its advertising team, share your requirements, and ask about available sponsored content options.
If available, you may be able to publish a brand story, company feature, product launch, or other promotional content for an agreed fee.
3- Work With a Media Placement or PR Agency
Another option is to work with a PR or media placement agency that already has relationships with journalists, editors, or publishers.
Share your story, achievements, and goals with the agency. They can suggest a suitable story angle, prepare the content or pitch, and approach relevant contacts on your behalf to secure an IBTimes placement.
Editorial vs Sponsored IBTimes Coverage: Which Is Better?
Both editorial and sponsored IBTimes placements can provide visibility, branding, and online exposure. However, there are some important differences between the two.
| Feature | Editorial Coverage | Sponsored Coverage |
|---|---|---|
| Placement | Earned through journalist outreach | Usually secured through payment |
| Content | Written or controlled by the editorial team | Brand may have more control over content |
| Sponsored Tag | No | Usually yes |
| Credibility | Higher | Lower than editorial coverage |
| Backlink | Depends on the journalist | Depends on the placement |
| Content Control | Limited | Usually higher |
| Guaranteed Placement | No | May be available |
| Best For | PR, authority and credibility | Branding, exposure and promotional campaigns |
| EB-1A | May provide stronger supporting evidence | Generally less useful than independent editorial coverage |
If your main goal is to build authority, credibility, and genuine media recognition, editorial coverage is the better option. Sponsored content is more suitable when you want greater control over the story and don’t want to rely entirely on journalist approval.
Best Agencies to Get Featured in International Business Times
If you are busy running your business and don’t have a team to reach out to journalists for an IBTimes placement, here are some of the best agencies that can help you get featured in IBTimes.
1- HAROLinked
HAROLinked is our first choice if your goal is to get genuine editorial coverage rather than a sponsored or contributed article.
Our team has years of experience in Digital PR, journalist outreach, and media placements. We work on your story angle, prepare the pitch, and approach relevant journalists to get you or your business covered editorially.
The placement will not carry a sponsored or contributed content tag. We also work on a pay-per-placement model, meaning you pay for the agreed placement rather than committing to a long-term PR retainer.
We also provide PR placements and local link building on regional media and news websites. This is an excellent option for businesses targeting customers and clients in a specific city or region.
2- Prohibition PR
Prohibition PR is a UK-based PR and communications agency with more than 10 years of experience. The agency provides Digital PR, media relations, journalist outreach, and thought leadership campaigns for businesses looking to earn media coverage.
3- Reboot Online
Reboot Online is a UK Digital PR and search agency specialising in data-led PR campaigns and earned media. Their team creates newsworthy stories and uses journalist outreach to earn backlinks and coverage from authoritative publications.
Common Mistakes to Avoid When Trying to Get Featured in IBTimes
Here are a few mistakes you should avoid when pitching to IBTimes.
1- Pitching the Wrong IBTimes Journalist
Don’t send your story to every journalist you can find. Find reporters who actually cover your industry or topic and personalize the pitch around their beat.
2- Sending a Promotional Story Instead of a Newsworthy One
Journalists are not there to advertise your business. Simply explaining how good your product or service is won’t get coverage. Give them a genuine story, original data, research, achievement, or interesting industry angle.
3- Sending Generic or AI-Generated Pitches
Journalists receive hundreds of pitches. Long, generic, and obviously AI-generated emails are easy to ignore. Keep your pitch short, personalized, and explain the story angle within the first few lines.
4- Confusing Sponsored Content With Editorial Coverage
A sponsored or contributed article is not the same as genuine editorial coverage. Before paying for an IBTimes placement, check whether the article will carry a sponsored, contributed, or partner content tag, especially if independent media recognition is your main goal.
Conclusion
Getting featured in IBTimes or another major news publication like USA Today or Forbes requires the right story, the right pitching technique, and reaching the right journalist at the right time.
You can learn through trial and error, or hire us to do it for you. We will need a few details about you, your business, and your achievements to develop a newsworthy story angle and pitch it to relevant journalists.
If the story gets approved, we will coordinate the process and help you secure the placement. Unlike many PR agencies that require an upfront fee or monthly retainer, HAROLinked works on a pay-per-placement model. You pay us for the agreed placement once it is live.
Frequently Asked Questions
1- Is Getting Featured in IBTimes Free?
Yes, it is 100% free if you do all the work yourself. You will need to spend time finding the right journalist, creating story angles, doing research around your expertise or business niche, pitching, and following up.
If everything goes right and your story gets selected, you can get your story featured in IBTimes.
2- What Is the Price of Getting Featured in IBTimes?
Getting your story or personal brand featured in IBTimes can be free. However, you pay for the time and effort someone puts into research, creating data and reports, pitching journalists, and following up.
You can either hire an in-house PR team, outsource this to a PR agency, or hire a freelancer. In all three cases, you will be paying for the work required to get featured. Hiring an in-house PR team is generally more expensive than outsourcing to a PR agency or freelancer.
3- Can You Guarantee a Placement in IBTimes?
At HAROLinked, we create different story angles and send them to relevant journalists. If they like the angle and consider it worth covering, they may publish the story.
We cannot guarantee an editorial placement, which is why we only ask for payment once the placement is live. Agencies claiming guaranteed PR placements are often offering paid, sponsored, or contributed content instead.
4- Can You Get Featured in IBTimes UK?
Yes, we can help you get featured in different IBTimes editions. The process remains the same, but the publication, journalists, and story angle may change depending on the country you are targeting.
5- How Long Does It Take to Get Featured in IBTimes?
There is no fixed timeline for getting featured in IBTimes. It depends on your story, journalist availability, and how newsworthy the angle is. It can take anywhere from a few days to several weeks to secure coverage.
6- Do You Get a Backlink From an IBTimes Feature?
You may get a backlink from an IBTimes feature, but it depends on the journalist and article. With genuine editorial coverage, the journalist has the final say on whether to include a link to your website.
7- Is an IBTimes Feature Good for an EB-1A Visa?
Genuine editorial coverage in IBTimes may be useful as supporting evidence for an EB-1A petition, particularly when the article is about you and your work or achievements. However, an IBTimes feature alone does not guarantee EB-1A approval.
8- What Do I Need to Get Featured in IBTimes?
You need a story worth covering. This can include professional achievements, original research, industry data, a successful business, a new product, or expertise in a relevant field. The stronger and more newsworthy your story is, the better your chances of getting featured.