Homes & Gardens, Better Homes & Gardens, ELLE Decor, and Family Handyman are among the top-tier publications in the home decor, interior design, and lifestyle niches.
Getting featured in Homes & Gardens can bring significant credibility to interior designers, architects, home decor businesses, furniture brands, and other professionals in the industry. A well-placed feature can improve brand visibility, build trust with potential clients, and earn valuable backlinks for your website.
We have successfully helped brands get featured in Homes & Gardens through Digital PR and journalist outreach, without paying for sponsored content. This experience has given us a good understanding of what journalists look for and which outreach strategies actually work.
In this guide, I will explain how to get featured in Homes & Gardens, the strategies we use for our clients, the mistakes to avoid, and the different editorial and sponsored options available.
What is Homes and Gardens?
Homes and Gardens started as a monthly subscription magazine in 1919 and is about home interiors and garden design. The website and magazine cover interiors, decorating, gardens, and advice from interior designers, and have more than 7.6 million monthly readers.
We will be talking about getting featured on the Homes & Gardens website, not the print magazine. An online feature is more beneficial because most people now consume magazine content online, while print magazines have limited circulation.
Additionally, getting featured on the Homes & Gardens website can earn you valuable backlinks, which can improve your website’s SEO, increase your online visibility, and help attract potential clients directly to your business.
Who Should Get Featured in Homes & Gardens?
Getting featured in Homes & Gardens brings credibility to your personal brand or business. When potential clients see that you or your business has been featured in top-tier lifestyle publications like Homes & Gardens and ELLE Decor, it creates a sense of authority, trust, and premium positioning.
Whether you are an architect, interior designer, furniture brand, or an individual looking to strengthen your personal brand, a placement in Homes & Gardens can add immense credibility. It gives you third-party recognition from a respected publication and helps position you as a trusted name in your industry.
1- Getting Your Personal Brand Featured in Homes & Gardens
If you are an architect, interior designer, home expert, or industry professional, getting featured in Homes & Gardens can strengthen your personal brand. It gives you third-party credibility and positions you as an expert in front of a highly relevant audience.
You can also use the feature on your website, LinkedIn, and social media profiles to build further trust with potential clients.
2- Getting Your Business Featured in Homes and Gardens
For furniture, interior design, home improvement, and lifestyle brands, a Homes & Gardens feature can put your business in front of the right audience.
It can build brand credibility, increase online visibility, and bring potential customers directly to your website. A feature can also earn your website a valuable backlink, supporting your SEO and long-term organic growth.
What Are the Benefits of Getting Featured in Homes & Gardens?
Homes & Gardens is one of the leading online magazines covering home decor, interior design, furniture, and lifestyle. Getting featured in the publication can provide several benefits for your personal brand or business. Some of the most important ones are listed below.
1- Global Brand Recognition
Homes & Gardens reaches readers across the world. Getting featured can introduce your business, expertise, or products to a much wider audience and help build recognition beyond your local market.
2- Referral Traffic and Leads
A feature can send relevant visitors directly to your website. Since Homes & Gardens attracts people interested in interiors, furniture, architecture, and home improvement, this referral traffic can also turn into potential leads and customers.
3- SEO and Backlinks
Getting a backlink from the Homes & Gardens website can strengthen your website’s backlink profile and support your SEO efforts. It can also improve your online visibility and help search engines better understand the authority of your website.
If you are in a related industry, a backlink from Homes & Gardens can be a highly valuable placement for your business website. Here are a few SEO metrics for the website:
- Ahrefs DR: 84
- Organic Traffic: 390,000+
- Moz DA: 63
Getting a niche-relevant backlink from a website with strong SEO metrics like these can improve your backlink profile, increase online visibility, and support your overall SEO efforts.
4- Personal Branding
For architects, interior designers, founders, and industry experts, being featured in Homes & Gardens provides valuable third-party recognition and strengthens your personal brand.
Media coverage may also be useful as supporting evidence in an EB-1A visa petition, particularly when demonstrating published material about you or your work. However, a Homes & Gardens feature alone does not guarantee EB-1A eligibility or approval.
How to Get Featured in Homes and Gardens?
We have discussed the benefits of getting a placement on the Homes & Gardens website. Now, let’s talk about how you can actually get your brand featured.
There are a few tested strategies we use to get our clients featured in Homes & Gardens. You can use these strategies yourself, or you can work with us to get your business or personal brand featured in this world-renowned publication.
1- Digital PR Placements
Using Digital PR to get featured in Homes & Gardens is one of the best approaches in terms of placement quality and success rate. The process is simple: you provide valuable insights, original research, or useful data to a writer, editor, or journalist who covers topics related to your industry.
If they find your insights relevant and valuable to their readers, they may include your brand or expertise in an upcoming article. However, your research needs to be original, newsworthy, and relevant to the topics covered by Homes & Gardens.
We used this strategy to get a home security brand featured in Homes & Gardens. We researched the most commonly asked questions about home security cameras, prepared useful answers and insights, and pitched them to four Homes & Gardens writers.
One of the writers responded and asked for additional information. Eventually, the brand was featured in an article with a dofollow backlink to its website.
2- Journalist Outreach Platforms
You can use journalist outreach platforms like HARO, Qwoted, and Featured to get featured in Homes & Gardens. We have done this several times, and it is one of the fastest and easiest ways to secure an editorial placement. In fact, Qwoted link building has become an important part of our Digital PR strategy for earning links from major publications.
The process involves providing expert insights to journalists and writers based on your experience. If they find your response relevant and useful for the article they are working on, they may feature your quote and link back to your website.
To start, you need to sign up for these platforms and wait for the right query. Timing plays a crucial role here. Journalists are often working on tight deadlines, so responding quickly can significantly improve your chances of getting shortlisted.
I have seen queries with deadlines as short as 12 hours. Those who can respond quickly without compromising the quality of their answers usually have a better chance of being selected. I also recommend avoiding generic AI-generated responses. Your answers should be original, specific, and based on genuine experience.
We successfully got a bedding business featured in Homes & Gardens, ELLE Decor, Family Handyman, Better Homes & Gardens, and other publications using HARO and Qwoted.
3- Sponsored Placements
If you do not want to spend time on research, journalist outreach, and responding to media queries, another way to get featured in Homes & Gardens is through sponsored content offered by its parent company, Future.
You can find details about sponsored content and advertising opportunities across Future’s publications on their advertising page.
We cannot comment on the exact cost because we have never purchased a sponsored placement. Instead, we help our clients get featured in USA Today, IBTimes, Homes & Gardens, and other leading publications through editorial placements.
4- Hire an Agency
A Digital PR agency can handle the entire process for you, including research, journalist or blogger outreach, pitching, follow-ups, and securing relevant placements.
I recommend this option for business owners and professionals who are too busy with their daily operations to manage outreach themselves. It may cost more than doing it yourself, but you are paying experienced professionals who already understand the process and have established outreach systems.
At HAROLinked, we offer a safer payment model for businesses looking to get featured in Homes & Gardens. We work on a pay-per-placement basis, which means you only pay when we successfully secure a placement. Other Digital PR agencies may charge monthly retainers ranging from $1,000 to $3,000 or more, regardless of the number of placements secured.
In either case, hiring an experienced and reputable agency allows you to focus on your business while they work on getting your business or personal brand featured in Homes & Gardens.
Mistakes to Avoid When Getting a Homes & Gardens Feature
Getting featured in Homes & Gardens requires the right approach. A poor pitch, irrelevant topic, or overly promotional content can reduce your chances of getting a response from journalists and editors. Here are some common mistakes you should avoid.
1- Sending Generic or AI-Generated Pitches
Journalists receive hundreds of pitches, so sending a generic response will not help you stand out. Your pitch should be based on your real experience, include useful insights, and directly answer what the journalist is looking for. Avoid copying and pasting the same pitch to multiple writers.
2- Pitching Irrelevant Topics to Journalists
Always check what the journalist covers before reaching out. A Homes & Gardens writer covering interiors may not be interested in a pitch about home security technology. Find the right writer and make sure your idea fits their beat and the type of content they regularly publish.
3- Being Too Promotional About Your Brand
Journalists are looking for useful information for their readers, not an advertisement for your business. Instead of talking about how great your company is, provide expert advice, original data, research, or an interesting perspective. Let the mention of your brand come naturally with the contribution.
4- Confusing Sponsored Content With Editorial Coverage
A sponsored placement and an editorial feature are not the same thing. Sponsored content is paid advertising and may be clearly labelled as such, while editorial coverage is earned based on the value of your story, research, or expertise.
If your goal is credibility, personal branding, or earning a strong media placement, understand exactly what type of Homes & Gardens placement you are getting before paying for it.
Want to Get Featured on Homes & Gardens?
We can help your business or personal brand get featured in Homes & Gardens and other leading publications relevant to your industry. We use Digital PR to reach out to journalists and editors with original research, data, expert insights, and newsworthy story ideas.
We also use journalist outreach platforms like HARO and Qwoted to earn contextual mentions and editorial backlinks from top-tier websites and online magazines.
You can use these strategies yourself or have your marketing team handle the outreach. When done consistently and correctly, they can significantly increase your chances of getting featured in publications like Homes & Gardens.
If editorial outreach does not work, sponsored content is another option. However, sponsored placements may be labelled as paid or sponsored content and do not provide the same level of editorial credibility that earned Digital PR and journalist outreach can offer.
Frequently Asked Questions
1- How Can I Get Featured in Homes & Gardens?
You can get featured in Homes & Gardens through Digital PR, journalist outreach, platforms like HARO and Qwoted, or sponsored content. For editorial coverage, you need to provide journalists with relevant expert insights, original research, or a newsworthy story.
2- How Much Does It Cost to Get Featured in Homes & Gardens?
The cost depends on the type of placement. Earned editorial coverage does not have a fixed publication fee, although you may pay a Digital PR agency for outreach. Sponsored content is also available through Future, the parent company of Homes & Gardens, with pricing depending on the campaign.
3- Can I Get a Backlink From Homes & Gardens?
Yes, Homes & Gardens articles can include backlinks to relevant businesses and expert sources. However, the inclusion and link attributes are ultimately determined by the publication and its editors.
4- Does a Homes & Gardens Feature Help With SEO?
A relevant backlink or brand mention from an authoritative website like Homes & Gardens can support your SEO, strengthen your backlink profile, increase referral traffic, and improve your brand’s online visibility.