Link building is important for businesses and companies wanting to rank higher on Google and get cited on ChatGPT and other LLMs on relevant searches. There are many B2B link-building agencies claiming to be the best, but not all that glitters is gold.
Before you hire a company for B2B link building for your business, you should know what link building is, how it is going to support your business goals, and the most effective link building strategies for B2B companies in 2026 to get the best results.
This guide will educate you on the best B2B link-building strategies you can use for your business. I will also list the top B2B link-building agencies that you can contact and get a link-building plan and strategy for your business.
What is B2B Link Building
B2B link building is a practice done mostly by SEO agencies to get their clients mentioned on high DR, and niche-relevant websites with a dofollow backlink. This helps in attracting relevant traffic, which can convert to subscribers or future clients.
In the B2B landscape, you are targeting another business and not the regular user. Your messaging, formatting, and tone should be fully professional and helpful at the same time. B2B link-building agencies help in elevating your brand’s online presence with a number of link-building techniques.
Some offer niche-relevant backlinks, while others focus on getting high DR, editorial backlinks for your B2B business website. While both are great, getting a mix of both will make your business stand out from the crowd on Google and ChatGPT.
Why do businesses need B2B Link Building in 2026?
B2B companies are getting more qualified leads from AI engines and LLMs than expected. This is because an LLM like ChatGPT allows users to talk and understand the problem and give the best possible solution from the web.
However, to get cited in relevant answers of ChatGPT and other LLMs, you need to get ranked on search engines like Google and Bing, because LLMs scrape the web and pages that are ranked, analyze them, and present and digestible and user-friendly answer.
Businesses are spending more to get cited in LLMs because the leads are almost 100% convertible. According to a survey by The CMO Survey, B2B product companies spend 6.4% of sales revenue on marketing, while the figure is 9-10% for B2B service companies.
Forrester benchmarked 8% as the average marketing spend by B2B companies globally. Spending depends on the industry and can vary from 7-10%. These surveys depict what’s happening in the market. B2B companies are spending a lot of money because if they don’t, their competitor will and they will lose leads which could have increased their revenue big time.
Best B2B Link Building Agency in 2026
So I have established the fact of why B2B link building is important for the growth of your business. You can do it yourself by hiring a marketing team, finding great freelancers who provide B2B link-building services on Upwork, Fiverr, or Toptal.
However, if you want to completely outsource this and want to focus on more important things, then I highly recommend hiring a B2B link building agency that can help in creating a strategy that fits your business goals and deliver results timely.
We have evaluated these B2B link-building agencies based on customer reviews, clients’ testimonials, and their link-building and SEO strategies. So without further ado, here are the agencies with the most effective B2B link building strategies and the best results.
1- HAROLinked — Best B2B Link Building Agency
At HAROLinked, we specialize in getting our clients mentioned on high authority news sites, industry-leading publications, and magazines using journalist outreach platforms like HARO, Qwoted, and Featured. We also do manual journalist outreaching with niche-specific and researched press releases to get featured in high-end magazines.
Our team has some of the best link builders with experience ranging from finance, real estate, mortgage, ecommerce, and SaaS link building. We also employ other link building techniques like guest posting, sponsored posts, niche edits, etc.
The main idea behind our B2B link building campaign is to get our clients mentioned on niche-relevant and high DR and DA websites, which helps in improving their online presence on search engines and LLMs, and overall SEO.
Our process is transparent, and we will discuss the strategy and its outcomes with you before moving forward. On top of that, we will also share the list of websites and publications we are in contact with and let you decide which ones to get backlinks for your business.
We will also create a spreadsheet with websites linking back to your top 5 competitors. In the second step, we will let you choose which websites you think are best for your business and begin reaching them. However, some competitor backlinks are organic, and we won’t guarantee placements on all of the selected websites from the competitor link analysis sheet.
In short, HAROlinked is the best B2B link building agency with an experienced team and a transparent process of link acquisition. You can contact us to get a free link audit and strategy for your B2B company.
Strategies used by HAROLinked for B2B Link Building
Here are the top B2B link-building strategies used by our team to secure high authority mentions and backlinks for B2B companies.
1- Journalist outreaching platforms: We use HARO, Qwoted, and MentionMatch (help a B2B writer) to answer journalists and editors seeking expert insights on various topics. Selected answers and opinions are featured on the leading news sites, blogs, magazines, etc, with a dofollow or nofollow backlink to our client’s websites.
These links typically come from high DR/DA websites, are considered Tier 1 placements, and aren’t easily available for your competitors to buy.
2- Press Release: Our team will develop story angles backed by market research and pitch them to journalists who cover your industry in leading publications. We use Muck Rack and Roxhill to identify the right contacts and send research-driven press releases tailored to your business. PR works best if you are in technology, real estate, finance, etc. Our team specializes in press releases for technology and other businesses with guaranteed results.
3- Competitor Link Analysis: Our team will find 4-5 competitors in your business niche and prepare a report for you with SEO metrics like DR, DA, organic traffic, keywords ranked, backlinks, and referring domains. You can also add competitors that you believe are directly competing with your business. These can be niche or location-specific businesses.
The best part of this tactic is that you have a clear picture of what your competition is doing to attract traffic and leads, and how you can beat them, without B2B link building strategies.
4- Sponsored Posts: Our team has established connections with more than 5000 websites and editors. We will utilize our relationships to get you featured in niche-relevant blogs and magazines, to pull industry-relevant traffic and leads. Typically, these websites are DR 40+, so you will also gain link equity and SEO benefits for your B2B website.
5- Guest Posting for B2B link building: As I said, our team has existing relationships that you can utilize to get guest blogging opportunities on various blogs and niche-relevant websites. If you have an email marketing tool, we will make sure to get guest blogs on websites that are about email marketing, email marketing tools, etc.
6- Niche Edits & Link Insertions: Adding your link strategically to pages and blogs that are ranking on search engines and LLMs is considered one of the smartest tactics in B2B link-building campaigns. We will identify websites ranking on industry-relevant keywords and reach out to them to add a dofollow link pointing to your website.
This brings in relevant direct traffic with a higher conversion rate, plus a link juice improving page rankings and overall domain authority.
7- Listicles: This is one of the most valuable content types for earning citations in AI-generated answers and search results. The more high-quality listicles that mention your brand—especially near the top of the list—the higher the likelihood your business will be cited.
So which of these is the most effective link building strategy for B2B companies in 2026? Well, not one but a mix of these will do the job. Our team will use a mix of these strategies to get you placed on high DR websites to improve the domain authority and power of your website. Secondly, we will get backlinks from niche-relevant blogs, websites, and magazines to establish authority and brand prominence.
You can contact us to get a free SEO audit for your website with a B2B link building strategy for free. Our CEO or head of sales will discuss the project with you, highlighting possible outcomes and improvements, completely free and with no strings attached. If you like our plan, you can hire us as your B2B link building agency partner for long-term business growth.
2- Altitude Marketing
Altitude positions itself as a data-first B2B marketing agency with a strong focus on B2B SEO, helping companies increase qualified traffic, conversions, and pipeline. It’s a good fit if your B2B link building efforts will be paired with a broader SEO strategy and content-led authority building.
3- Sure Oak
Sure Oak is an SEO agency that offers a B2B SEO strategy plus premium link-building services to grow domain authority and rankings over time. If you want a hands-on B2B link building agency that blends link acquisition with SEO consulting and content, they’re worth considering.
4- Growth Partners Media
Growth Partners Media brands itself specifically as a B2B link building agency focused on authority backlinks and brand mentions designed to move rankings and support pipeline growth. Their positioning leans heavily into “no fluff” link building, with an emphasis on quality-focused outreach and qualification criteria.
5- Siege Media
Siege Media is known for scaling links through high-performing content (and related digital PR), positioning their link building as “end-to-end” and ROI-driven. This is a strong option if you want B2B link building powered by content assets built to earn links consistently.
How to Evaluate a B2B Link Building Agency?
Link building for B2B companies is offered by several SEO and link building agencies, freelancers, and boutique SEO firms, and all of them claim that they provide the best service. This is not true in most cases, and most agencies rely heavily on link vendors and third-party link-building services.
The key to shortlisting and hiring the best B2B link building agency is by going through their process, client testimonials, and past case studies. Here are the points to remember when hiring an agency for your B2B link-building campaigns.
1- Book the free strategy call
Most SEO and link buidling agencies offer a free strategy call in which they ask about your products and expectations and formulate an actionable plan with outcomes. I highly recommend booking three to four strategy calls with agencies for a B2B link building campaign.
Ask questions about the backlinks they can deliver, what the benchmarks are, like DR, DA, traffic, etc. Compare all the plans you get from them and select the agency that is providing the best value in terms of link quality and cost.
2- Ask for case studies
Always ask for case studies for previous clients in the same niche. This will tell you how good a B2B link building agency really is and the quality of their work.
Don’t settle for a few screenshots; ask for relevant emails and communication trails that can prove they have done the job.
3- Client reviews and testimonials
Check their Google Business Profile, Clutch, Trustpilot, and social media accounts for customer reviews. A few bad reviews are natural because SEO agencies can get clients with high expectations who can leave negative reviews on their profiles.
Look for the positive ones, and evaluate their quality. The best B2B link building agency will have many positive reviews from past clients, some of which should be detailed ones.
4- Communities and Forums
Before you finalize a B2B link building agency, ask around about their services in online SEO communities and forums like Reddit and Warrior Forum. You can find a few good SEO communities and forums on Google. r/SEO is one of the biggest online SEO communities, which can empower you with helpful suggestions.
5- Check their link quality
Ask what kind of link they will be providing. Some B2B link building agencies and real estate PR agencies only promise a backlink from a high DR website, which is useless in some cases. A higher DR is just a number and can be artificially inflated with spammy links and blackhat SEO techniques.
Therefore, add multiple SEO metrics like DR, DA, Semrush AS (Authority Score), organic traffic, traffic countries, keywords ranked, number of outbound links, referring domains, and backlinks of the websites. I know this can be overwhelming to you if you are new to SEO; therefore, I recommend contacting us to evaluate your B2B link building agency’s plan and strategy.
6- Understand their link acquisition methods
As I have mentioned above, most SEO agencies rely on technical and on-page SEO techniques and outsource link building to link vendors and freelancers. This won’t work in B2B markets because you will get links from real websites, and not from websites that are only there to give backlinks to anyone.
Ask questions about their link acquisition methodology, combined with SEO metrics. One of our real estate link building clients had a terrible experience with thier SEO agency. They outsourced their link building to an online vendor who bought most of the backlinks from marketplaces, which resulted in a negative SEO impact, and their website lost the majority of its online traffic.
The first thing we did was disavow all spammy links bought from marketplaces. refresh the content of the website and build new and high-authority links from credible websites to reinstate their lost traffic.
7- Approvals and transparency
Always ask for prior approvals for websites your B2B link buildng agency is approaching for backlinks. Most agencies won’t let you select websites and sugarcoat the entire thing with SEO metrics like DR, organic traffic, etc.
This is one of the biggest red flags, and I would advise avoiding such agencies. We at HAROlinked provide a list of more than a hundred niche-relevant websites to our clients, and let them decide which websites they want to shortlist for B2B link building. Our process is transparent and made to facilitate clients and help them achieve business growth.
8- Anchor strategy and link type
You should ask for previously built backlinks to check an agency’s anchor text variations and strategy. This will also tell you what types of backlinks they deliver. Do-follows are great and have maximum impact on SEO and ranking.
While Nofollow links are also fine if they are coming from high authority or niche-relevant websites. Basically, aim to get backlinks on a variety of anchor texts, and keep 70-80% dofollow.
If you evaluate a B2B link building agency using the points above, you’ll be able to shortlist only the most reliable options. If you need help with link building or fashion PR, contact us for a free, tailored link-building plan for a B2B website.
What are the Best B2B Link Building Strategies — Do it Yourself
Before you evaluate a B2B link building agency for your business, it’s better to understand how link building for B2b companies is done and what the best platforms and tools are used.
So if you are wondering about the best approach for B2B link building, here are a few techniques and methods you can learn and use to get the best backlinks for your B2B website.
1- Editorial links for B2B websites
Editorial backlinks are typically earned links from journalist outreach and press releases. These are the best of the best backlinks for any website, regardless of its niche and target market.
Always aim to get highly relevant, editorial backlinks for your business site. These links can be earned by providing your expert opinion to journalists via HARO, Qwoted, etc. You can also well-researched report and send it to journalists in your niche using Muck Rack.
Journalists are typically looking for research backed by numbers and recent data. They will welcome a researched paper from your business and will add it to their upcoming blog or news piece. It can be anything in your industry, like a decline in housing prices in Texas after Trump took office, etc.
These links can be dofollow or nofollow, but they typically come from some of the top media sites in the world. That said, the success rate is usually only 5–8%, meaning you may land just 5–8 backlinks out of every 100 pitches or outreach attempts.
This is where our expert team helps by improving your positioning, pitching, and follow-ups to increase your chances of getting mentioned on top media outlets. Contact us for a tailored plan for your business.
2- Competitor Links
The best way to start your B2B link building campaign is by analyzing your competitors’ backlinks. You can do this with SEO tools like Ahrefs and Semrush. You can check their YouTube channels and learn about checking competitor backlinks. Ahrefs YouTube | Semrush YouTube
You will also need additional tools, like Google spreadsheets, to make a list of websites linking back to your competitors. Once the list is done, filter it with DR or Semrush AS and get websites with higher SEO metrics at the top.
Use email scraping tools like Hunter.io or Anymail Finder to get emails. With Hunter, you will get 50 websites check for free for a month, while Anymain Finder gives a three-day free trial with 100 free credits. You can also get Hunter’s pro version for $49/m with 2000 credits, which are 2000 email checks.
Start the outreach process with a highly customized and focused email. Only a few will reply, asking for an editorial price for a backlink. Evaluate the website based on the SEO metrics we discussed earlier in the blog, and if the website is good, proceed with the deal.
This is how your competitors have got backlinks, and by getting links from the same websites, you will have the same link power to compete for online dominance on Google and ChatGPT.
3- Guest Blogging
Guest blogging is often the best way to get B2B backlinks for your website. But since the niche is highly targeted to businesses, you will have a hard time finding websites that allow guest blogging on topics related to business-to-business.
Use these search operatots to find relevant websites for your B2B link building campaign:
- “<keyword>” “write for us”
- “<keyword>” “guest post”
- “<keyword>” “submit a guest post”
- “<keyword>” “submit an article”
- “<keyword>” “contribute”
You can find many websites that accept guest posts by using these search operators. Just add keywords relevant to your product and search on Google. For example, a real estate business could search for “B2B real estate”, “write for us”, “commercial real estate”, “guest post”, or “office space”, “submit a guest post.”
4- B2B link building from Business Websites
Earning backlinks from other reputable business websites can significantly strengthen your link profile. When relevant B2B sites reference your company, it sends a strong trust and authority signal to search engines, and reinforces that your brand is credible within your industry.
These links do more than just pass SEO value. They can improve your online visibility, boost keyword rankings, and drive qualified referral traffic from people who are already interested in solutions like yours.
Over time, consistent mentions from niche-relevant business sites also increase the likelihood of your brand being surfaced and cited in AI-generated answers from LLMs like ChatGPT and Perplexity, because your business becomes associated with verified, third-party sources across the web.
5- Podcasts
Appearing on a reputable podcast is one of the most effective ways to build authority and get your brand in front of a highly targeted audience. It gives you (and your business) the chance to share your expertise, build trust quickly, and generate awareness without paying for ads. Most podcasts also publish an episode page with show notes, which often includes a link to your website, making it valuable for both branding and SEO.
To get the most out of a podcast feature, treat it like a strategy, not just an interview. Focus on delivering insights, real examples, and practical takeaways. Then guide the conversation toward a point where mentioning your product feels natural, never forced. The best “pitch” usually sounds like a helpful suggestion, not a sales message.
For example, if the founder of an AI-powered sales chatbot (built to nurture website leads) is invited onto a podcast about hiring and business growth, the product can come up organically during a discussion on layoffs, lean teams, and how companies can use automation to handle more conversations without expanding headcount.
Wrapping Up
I have listed the top B2B link building agencies for 2026, from their previous work, client reviews, and customer feedback. Offcours if you are looking for the best and a reliable B2B link building partner, HAROLinked should be your no.1 choice.
I have also mentioned how you can evaluate a B2B link buildng agency by asking about their link building procedure, methodology, and practices.
Lastly, I have listed the most effective link building tactics for B2B companies, which you can learn and use to elevate your online presence.
Frequently Asked Questions
Here are the questions and queries we get from business owners looking to hire a B2B link building company.
1) What is the best approach for B2B link building?
Use a mix of editorial PR links, niche-relevant industry links, and content-led link earning, guided by competitor analysis.
2) What are B2B link building campaign success metrics?
Referring domains quality, ranking gains, organic traffic growth, qualified leads/demos, and branded mentions (linked + unlinked).
3) Influencer outreach B2B link building definition
Partnering with industry creators (newsletters, LinkedIn voices, podcasters, niche bloggers) to earn credible mentions and links.
4) How many backlinks does a B2B business need to see results?
No fixed number, quality, and relevance matter most. A few strong links can outperform dozens of weak ones.
5) How do I know if a backlink is high-quality for B2B?
Relevant niche, real traffic, editorial placement, natural context, and not overloaded with outbound links.
6) How long does B2B link building take to work?
Typically 6–12 weeks for early movement; 3–6 months for meaningful ranking and lead impact.