SaaS or Software as a Service has seen a boom mainly after 2010. With the rise in technology and cybersecurity awareness, multiple products jumped into the market offering services for a monthly subscription.
We call these products SaaS, and launching one is just the tip of the iceberg. Because the market is saturated with SaaS products launched every day in the market, and to stand out in the market, you need a great product with higher demand.
Apart from that, the marketing of your SaaS product should be exceptional because how will your consumer know about your product when they are unaware of it? SaaS link building is one part of your SAAS marketing strategies.
This blog will highlight why link building for SaaS products and businesses is important, how to do it yourself, and what the best SaaS link building agencies are in 2026.
What is SaaS Link Building?
Before I go into SaaS link building details, let me explain what link building is and why you need it. So, link building is getting mentioned with a hyperlink from another website, which brings in direct traffic and link juice.
This gives search engines and AI LLMs a signal that your SaaS website and products are useful and people are talking about them and mentioning them on their websites. A backlink to your SaaS websites acts a a positive vote which helps in improving your overall rankings on search engines and AI engines.
It also improves your branding and sends direct and relevant traffic that can lead to conversion and long-term subscriptions.
However, things are not as simple as they look, because getting SaaS backlinks from the right and relevant websites can make a huge difference in SEO and AEO. Therefore, I highly advise SaaS brands to higher a long-term SaaS link building agency or partner to get the best SaaS backlinks and eliminate the risks of spammy and malicious backlinks that can hurt your website’s ranking.
Best SaaS Link Building Service & Agencies
SaaS link building is slightly different from home decor, law firm, or real estate link building. You should focus on high-end technology publications, startup blogs, business news sites, product review platforms, etc, while businesses in other niches rely on blogger outreach, resource pages, and local directories.
This is the reason I recommend hiring a link-building agency for SaaS. You can ask for a SaaS link building strategy and plan before shortlisting one agency.
Here are the top SaaS link-building agencies and companies you should contact for high-quality SaaS backlinks.
1- HAROLinked
HAROLinked is a premium link-building agency that specializes in real estate, technology, fashion, and SaaS link building. We have published SaaS product reviews and secured placements in top technology magazines and websites like Techradar, CNET, PCMag, etc.
Our team has SaaS link building experts with years of experience in getting SaaS brands on high-end technology magazines, green solution websites, cybersecurity blogs, etc. We use multiple link acquisition approaches to get the best SAAS backlinks for our clients, which helps in improving their rankings on search engines and citations in AI engines and LLMs.
We offer special packages for SaaS startups looking for a reliable link-building partner. Most of our SaaS clients are in greentech, healthtech, marketing, etc, looking for B2B SaaS link building. They demand only the best and do not accept anything ordinary.
We use HARO, Qwoted, manual journalist outreach, and high-end sponsored posts to get the best SaaS backlinks for them, which are from websites with DR70+ and 10,000 monthly organic traffic. The niche of a SaaS business is also considered for link acquisition; we only get relevant SaaS backlinks for your startups and established SaaS businesses.
We offer a free 45-minute consultation call, in which we will discuss the scope of the project, the strategies used, outcomes, and how it can benefit you in the long run. Our CEO or sales director will have a one-on-one call with you and listen to your business goals and what you want out of the SaaS link-building service.
The 45-minute consulting call is completely free, no strings attached. Contact us now and discuss your SaaS link-building strategy with our CEO or sales director.
SaaS Link Building Methods used by HAROLinked
We use several link-building strategies to get only the best links for SaaS brands. Our premium links for SaaS businesses are acquired with digital PR and journalist outreach platforms like HARO, Qwoted, and Featured. Most of these links are earned by providing expert opinions and a lot of time and effort, in comparison with regular link building.
However, the results are worth the effort. The links secured with digital PR and journalist outreach are highly relevant and from high DR/DA websites. The average domain rating (DR) of websites we earn links for SaaS businesses via these techniques is between DR 60-90, with more than 100K monthly traffic.
We have a team of outreach experts and existing relationships with journalists, reporters, and editors, which helps us in getting premium SaaS backlinks for your business or startup. For SaaS startup link building, we create a mix of niche-relevant and startup blogs so you can get both types of audiences and direct traffic.
Apart from these techniques, we also offer Tech PR, on-page strategy, and technical SEO audits to enhance your online visibility. Our experts will explain how content marketing and link building work together for SaaS brands, and how internal link building or internal linking plays a pivotal role in improving the SEO of your website.
- HARO, Featured and Qwoted
- Manual journalist outreach for SaaS backlinks
- Digital PR
- Sponsored posts (great for startups and B2B SaaS link building)
- Guest blogging
- SaaS influencers and podcasts
I am sure you won’t be able to find all of these features and services with a single SaaS link-building agency, which is why I have placed HAROLinked as the best SaaS link-building service provider out there in 2026.
2- Skale
Skale positions itself as a SaaS-focused organic growth / SEO agency that prioritizes pipeline, revenue, and MRR over vanity traffic, and it offers dedicated link building & outreach as part of its SaaS SEO services.
On its link-building page, Skale emphasizes real human outreach, building a tailor-made SaaS link-building strategy tied to SaaS KPIs (like signups), and prospecting domains using quality standards such as topical relevance, traffic, DR, and user experience, often supported by competitor backlink analysis to find opportunities.
3- Jeenam
Jeenam presents itself as a B2B SaaS link-building agency focused on earning high-authority, white-hat backlinks to improve rankings and organic growth, and it highlights service-led deliverables like guest posts and niche edits (with an emphasis on safety and “Google-approved” methods).
Their site also promotes specialized link services (for example, listicle link building to get brands featured on high-authority listicles) and states they monitor placements with policies around replacement/refund if links are removed, positioning the offer as a managed, outcomes-focused link-building service for SaaS brands.
4- Create & Grow
Create & Grow promotes a productized SaaS link-building service with clear package-style pricing and deliverables, listing DR 50–90+ authority links per month (tier-dependent) plus add-ons like competitor backlink gap analysis, target page planning, anchor text optimization, internal linking optimization, toxic backlink audit, live reporting, and a link placement guarantee.
Their service page also mentions traffic-quality filters (e.g., US/UK/CA/AU traffic and sites with 1,000+ organic traffic) and notes links can be spread across multiple domains, making it a structured option for SaaS teams who want predictable monthly link velocity with reporting.
I would recommend that you contact all the above-mentioned SaaS link-building agencies and get a link acquisition plan for your business. Additionally, to assess the quality of their work, read their reviews on Trustpilot, Clutch, and G2, and consider requesting a trial.
A paid trial can include one or two links. You can evaluate the quality of their work and the price you are paying for it. After analyzing all the factors, shortlist one link-building agency for SaaS and make it your long-term partner.
How to Evaluate a SaaS Link Building Agency?
Link building for SaaS is offered by a variety of agencies, freelancers, SEO gurus on LinkedIn, etc. However, only a few of them are reliable and can provide the best SaaS backlinks, and the real question is how to shortlist a SaaS link-building agency in the crowded market, where everyone is claiming to be the best. The key is to shortlist based on process, proof, and quality controls, not promises.
Here are a few points to look for in a link-building agency for SaaS and other businesses:
1) Trust your instincts (book a strategy call first)
Book a call and see how they talk: do they ask about your product, ICP, competitors, and goals, or do they jump straight to “DR links” and pricing?
2) Read client testimonials and reviews
Check Google, Clutch, Trustpilot, and LinkedIn recommendations. Look for consistent feedback about communication, reporting, and results. Also, check the quality of the review; fake reviews can be vague, like “they offer great service,” whereas an original review will be more detailed and will have the names of the contact person and details of work done.
3) Ask for case studies (with proof, & screenshots)
Ask for 1–2 relevant case studies showing what they built, what pages improved, and what happened over 3–6 months (rankings, traffic, demos, signups). A good SaaS link-building agency can provide proof to prove their work, even screenshots of outreach emails.
4) Ask around on social platforms
Search their brand name on Reddit, Facebook groups, and LinkedIn. If there are repeated complaints about spam links, PBNs, or fake sites, move on.
5) Ask for 3–5 real sample links they built recently
Not “examples,” but real placements from the last 30–60 days. Check the site quality, relevance, whether the page is indexed, and if it gets organic traffic. You can use free SEO tools like Ahrefs to check these pages.
6) Check their link quality rules (not just DR/DA)
A good agency should care about topical relevance, real readership, editorial standards, traffic quality, and clean link profiles, not only DR numbers. For example, a fashion PR agency should ideally place its clients on websites related to fashion or lifestyle, not generic business news and blogs.
7) Understand their link types and acquisition methods
Ask exactly what they do: digital PR, HARO/Qwoted, manual outreach, guest posts, niche edits, listicle placements, partnerships. Also, ask what they avoid (PBNs, automated spam outreach, link farms).
8) Review their anchor text and target page strategy
For SaaS, a safe approach is usually mostly branded and natural anchors with controlled commercial anchors. Ask how they choose anchors and what pages they typically link to (money pages vs supporting assets).
9) Ask about approvals and transparency
Do you approve sites before they place links? Will they share a live sheet with URL, DR/traffic, anchor, target page, and publish date? If they’re secretive, that’s a red flag. Most SaaS link-building agencies and companies won’t allow you to approve websites for backlinks.
Here is an example of an agency that specializes in SaaS link building:
I don’t want to mention the agency name here, but look out for red flags when you shortlist a SaaS link-building agency partner.
10) Confirm reporting, KPIs, and replacement policy
Ask what they report weekly/monthly and how they measure success (rankings, traffic, signups, demo requests, pipeline). Also, confirm what happens if a link is removed or changed to nofollow and whether they replace it.
Evaluating a link-building agency for a SaaS brand on the above-mentioned points will enable you to shortlist only the best and most reliable ones. If you need support with your B2B SaaS link building, contact us to get a free link-building plan.
SaaS Link Building — Do it Yourself
So you are one of those founders who want to test and do things their way. I have been in the same position and know how important SaaS link building can be for your product.
In SEO and AEO, link building is crucial for getting a higher ranking on Google and Bing, and getting cited in LLMs and AI engines like ChatGPT and Perplexity.
Don’t worry, I got you covered. Here are a few SaaS link-building strategies used by the best agencies and companies to get high authority editorial links for SaaS brands. Whether your product or service is for businesses or you are looking to build backlinks for a SaaS startup, these techniques will help you greatly if done correctly.
1- Editorial Links Building for SaaS
Editorial links are considered the best links for a SaaS business or a business operating in any niche. These are backlinks from websites and publications that are the best and of high authority, like CNN, U.S. News, USA Today, etc.
These are called legacy links, and a single link from one of these websites can strengthen your brand on Google, ChatGPT, and in the eyes of your consumers and clients. You can also add the logo of these websites to your homepage to increase credibility.
Links from these sites are the most difficult to get and should be your top priority. No agency can promise you these legacy links in what so ever price. However, there are a few ways to get backlinks from these sites and a few of them are our expertise.
At HAROlinked, we use journalist outreaching platforms like HARO and Qwoted to get our clients featured on CNN, BBC, USA Today, etc. We don’t promise you links from CNN, but our methodology and expertise can get you there.
How to get High-DR Links for SaaS
Get yourself established as the founder or CEO of your SaaS product by signing up on HARO and Qwoted. You will start getting three emails per day from journalists from CNN, BBC, USA Today, etc. Reply to these emails with your expert opinion and don’t use AI to write these emails.
Journalists are looking for experts like you who have hands-on experience in building a SaaS product and are in the market. So the likelihood of your product getting mentioned and backlinked in top publications increases with a pitch by the product owner and their expert opinion on a particular query.
However, the success rate is almost 5% or below, and it takes a lot of time, effort, and energy to get backlinks via HARO and Qwoted. So if you are a busy founder or CEO of a SaaS product/business looking for a reliable SaaS link-building partner, contact us now to get the best SaaS backlinks via HARO and Qwoted.
2- High-DR Link Building for SaaS Brands
The term high-DR links is vague and often used by agencies and vendors as a marketing gimmick. In reality, DR or domain rating is created by Ahrefs and has nothing to do with how Google evaluates and ranks websites.
Although this system of rating websites by Ahrefs depends on several factors, like the number of backlinks and referring domains, organic traffic (keywords and countries), outgoing links, etc. Ahrefs uses several factors to rate a website, so when an agency or vendor says they will get you high-DR links, ask them for more details about the websites.
In my opinion, you should ask for DA and Semrush AS along with Ahref’s DR. A website that has a high DR, DA, and Semrush AS is likely to be good and have original traffic from search engines. So it is highly advised to evaluate a website based on these three SEO metrics.
How to get High DR links for SaaS?
Getting backlinks for your SaaS business from high-DR sites is the wish of many founders and CMOs. However, don’t be fooled by a high DR site because it’s just one of many SEO metrics we use to evaluate websites.
As recommended above, gauge the quality of a website with DR, DA, and Semrush AS. There are several ways to get high DR backlinks for SaaS and other businesses. The best ways are outreaching journalists, digital PR, sponsored posts, guest posting, niche edits, listicles, etc.
Reach out to one of our sales representatives to learn more about high DR link building for SaaS brands.
3- Listicles
In an experiment conducted by our team, we saw 70% growth in citations and 34% increase in organic traffic via ChatGPT and Claude for a SaaS brand we added to more than 70 relevant listicles. Yes, you have heard it right, a 70% growth in citations!
We have concluded that listicles are your best options to rank and get cited in AI answers by LLMs and Google AI overviews.
However, the listicle should be published on relevant and popular websites, and the topic should be directly or indirectly related to your business. Getting links for SaaS from a listicle improves chances for it getting cited by LLMs and AI engines.
For example, you have an AI Chatbot SaaS business. We can assist you in getting super-relevant backlinks and mentions from SaaS websites, in a listicle article, and on relevant topics. We guarantee placements in a listicle because we have already established contact with webmasters and editors.
4- Sponsored Posts
Launching a new business and looking for link-building for SaaS startups is nothing new in the SaaS link-building industry. 45% of our clients are in their launch phase and want to make it as effective as possible with every SaaS marketing technique in the book, which includes SaaS link building and marketing.
Sponsored posts from high-DR and super-relevant websites can elevate your online brand presence on Google and AI engines. You also get thousands of uncounted impressions and direct traffic from the sponsored post, including the link juice and equity received via a dofollow link.
However, I highly recommend publishing a sponsored post only on niche-relevant websites or websites that speak and write about things related to your business. If the website has great SEO metrics like DR and DA above 70 and organic traffic above 50K monthly, then I would suggest going in for a sponsored post, regardless of the website’s niche, but the topic of the post should be relevant to your product, business, and industry.
For example, a product targeted to businesses should go for B2B SaaS link building and should spend on websites speaking about business and their niche. You can contact us to get a list of 100+ premium link-building opportunities for your SaaS business.
5- Guest Posting
Guest posting for SaaS is one of the most effective ways to build links for SaaS, technology, or a related business. This technique allows you to publish a well-researched blog post on another website, and the webmaster gives back one or two dofollow or nofollow backlinks to your business.
This is easier than most of the SaaS link-building techniques mentioned in this blog and is often practiced by SaaS business owners, CEOs, SEO teams, etc. All you have to do is make a list of 40-50 websites which are directly or indirectly related to your business and product.
Create a list of these sites and check their DR and DA for free with Ahrefs and MOZ. Once you have finalized the list, begin reaching them via the email address provided on the contact page or contact form.
Your pitch should be great because the success of this activity depends on how you position yourself and how you make the recipients believe that with your researched blog and expertise, their readers can benefit immensely.
Some webmasters and editors require a guest post fee, which they need to cover expenses and keep things running. If the website is super relevant to your niche, I would say go for it, otherwise no need to pay the editorial fee.
Here are a few search operators you can use to find good websites for SaaS link building:
- “<keyword>” “write for us”
- “<keyword>” “guest post”
- “<keyword>” “submit a guest post”
- “<keyword>” “submit an article”
- “<keyword>” “contribute”
You can find a number of websites accepting guest posts for SaaS using these operators. Just add keywords relevant to your product and search on Google. For example, an AI chatbot SaaS team member should search for “<AI Chatbots>” “write for us,” “<sales chatbots>” “guest post,” etc.
6- Niche Edits for SaaS
For those of you who don’t know about niche edits. This is also known as link insertions, which means you ask the webmaster or editor of a website to add your link to a relevant and ranking article on thier website on your desired anchor text.
This is usually done to get anchor-rich SaaS backlinks and is practiced by established businesses and websites. Link building for SaaS startups usually links to the homepage with branded anchors and has the best results.
Once your website becomes established and you have many backlinks with branded anchor text pointing to your homepage, you can go with niche edits for money keywords and sales pages.
The process is simple, you can Google to check websites are ranking on your money keywords. Most of them will be your competitors, but those who are not, outreach them for a niche edit/link insertion.
A few of them will be interested and will ask for an editorial fee for adding your link to their blog. Some might allow you to send a small paragraph with an anchor-rich link, which is the best possible scenario. You can move forward with payments after the link is live.
7- SaaS Link Building from SaaS Websites
Getting backlinks from other SaaS websites is an effective way of SaaS link building and has been fruitful for our SaaS clients. You might be thinking, Why would a SaaS business owner backlink to you? Well, this is called collaboration; you do it with SaaS products that are indirectly related to your business.
For example, an AI chatbot can collaborate with a SaaS product used in B2B or consumer sales. It can integrate with a CRM like HubSpot or Salesforce to capture and qualify leads, or connect with tools like Calendly and Stripe to book demos and help close sales automatically.
The possibilities are endless when it comes to collaborations. Although you have to give something in return, and usually they will ask for a link exchange, which I don’t recommend doing. Instead, promise them a link from a high-DR and relevant website. It can be a guest post you write for a site or a sponsored post you pay to get published.
Wrapping Up
So far, you have learned the best techniques and methods used in link building for SaaS businesses. In the first section, I have listed the best SaaS link-building agencies, followed by a dedicated section on mistakes to avoid when hiring a SaaS link building company.
After that, I have listed seven tested link building methods for a SaaS business. However, you will need expertise and experience to get it done right. You can start with guest posting, followed by sponsored posts and niche edits to begin your SaaS link building marketing campaign.
If you don’t want to handle all this and want to hire a reliable SaaS link building agency, contact us now. We provide the best link building for SaaS startups, B2B products, Technology products, etc. You will be in contact with our CEO or sales directors, who will understand your business needs and formulate a concrete SaaS link-building plan.
This will be shared with you and improved if needed. After we are done with planning, the execution phase will begin. Our expert SaaS link builders will craft a list of websites for backlinks using existing relations, SEO tools, and search operators.
This list will be shared with you for your approval, and we will only reach out to the shortlisted websites. Every link provided by the HAROLinked team will be dofollow, relevant, and from a high DR/DA website. You can partner with us for your long-term SaaS link-building agency and see the growth yourself.
Frequently Asked Questions
Here are the most asked questions we get in the chat sessions from SaaS business owners.
1) What is SaaS link building?
SaaS link building is the process of getting your Software as a Service website mentioned with a backlink on other relevant websites, such as technology publications, startup blogs, business websites, product review sites, and niche industry blogs. These backlinks help improve rankings, increase brand trust, and can also support citations in AI-driven search results.
2) Why is link building for SaaS companies important?
Because SaaS markets are crowded, link building for SaaS companies helps you stand out by building authority, improving search visibility, and sending referral traffic that can turn into demos, trials, and subscriptions. Backlinks are also a strong trust signal for both search engines and user comparison tools.
3) What is the best SaaS link building strategy in 2026?
A strong SaaS link building strategy in 2026 usually combines digital PR (HARO/Qwoted/Featured), listicle placements, guest posting, niche edits, and strategic partnerships. The best strategies focus on topical relevance, real traffic websites, and safe anchor text planning instead of chasing DR alone.
4) What are the most effective link building tactics for a niche SaaS market?
The most effective link building tactics for niche SaaS markets include founder-led PR pitching, guest posts on industry sites, getting included in relevant listicles, building integration/collaboration pages, and earning links from communities, podcasts, and newsletters in your niche. Relevance matters more than quantity.
5) Should I outsource SaaS link building or build an in-house team?
If you have time, systems, and outreach experience, in-house can work. But many brands outsource SaaS link building because agencies already have prospecting processes, outreach expertise, and relationships with publishers. A practical approach is hybrid: in-house content + outsourced outreach/placements.
6) How do I choose the best SaaS link building agency?
To find the best SaaS link building agency, ask for recent live link examples, check their quality rules (relevance, traffic, indexing), review case studies, and confirm their reporting format. Avoid agencies that refuse transparency, rely on PBNs, or promise unrealistic volumes of “DR links” at low prices.
7) What do SaaS link building services include?
Good SaaS link building services include strategy, prospecting, outreach, content creation (if needed), negotiations, link placement, and reporting. Reporting should clearly show the linking URL, target URL, anchor text, DR/traffic, and publish date so you can validate quality.
8) What is internal link building for SaaS, and do I need it?
Internal link building SaaS means linking between your own pages (features, integrations, use cases, blogs, pricing) to help Google understand the structure and pass authority to your most important pages. A clear SaaS internal link building strategy improves crawlability, rankings, and conversion journeys.
9) How do content marketing and link building work together for SaaS?
Content marketing and link building work together for SaaS when you publish content that is worth citing, like data studies, comparison pages, use-case guides, or integration resources, and then promote it through outreach and PR. Content earns links, and links help content rank and generate compounding signups over time.
10) What are examples of SaaS link building that drive real results?
Strong SaaS link building examples include editorial mentions earned through HARO/Qwoted, listicle inclusions (“best tools for X”), guest posts on niche tech sites, niche edits in relevant ranking articles, and collaboration links from integration partners. These links tend to send referral traffic and improve rankings at the same time.
11) Do I need B2B SaaS link building, or is it different from normal SaaS?
B2B SaaS link building usually requires stronger authority signals because competition is intense and buyers want proof. That means prioritizing business publications, industry sites, and SaaS growth ecosystems, plus anchors and target pages aligned to demos and lead generation.
12) What are the top SaaS link building agencies to consider?
Top SaaS link building agencies typically combine PR-driven link earning with manual outreach and strong quality controls. In this guide, we mention HAROLinked, Skale, Jeenam, and Create & Grow as options you can compare by requesting a plan and reviewing recent link samples.
13) What is the future of link building for SaaS in AI-driven search?
The future of link building in the AI-driven search landscape is shifting toward credibility and citations, rather than just rankings. Brands that earn mentions on trusted publications, appear in relevant listicles, and publish genuinely useful content are more likely to be cited in AI answers and featured in search overviews.
14) What is a “SaaStorm SaaS link building approach”?
When people search for “SaaStorm SaaS link building approach,” they usually want to understand that agency’s process. In general, most branded “approaches” include: prospecting, outreach, editorial placements, reporting, and quality control, but the best way to judge any approach is to ask for real recent link examples and a clear plan.