Personal relations in fashion or Fashion PR is not something established brands do to achieve their marketing and sales targets. But local designers and manufacturers also partner with fashion PR agencies to improve their brand presence and get mentioned in top fashion publications and magazines.
Just to give you an idea, in 2024, Richemont spent nearly 9.7% of its sales revenue in communication expenses, and Hermès reported €637m in communication expenses, which was 4.2% of their revenue in 2023. Moncler Group, parent company of popular fashion brand Stone Island, reported its marketing expense crossed €221.2m, equivalent to 7.1% of its total revenue in 2024.
This shows that established brands spend nearly 10% of their revenue on fashion PR to stay relevant and popular among consumers. We don’t have exact figures for relatively smaller fashion brands because most of them don’t file them.
Staying relevant and in the media is one of the most important aspects of fashion marketing, which every established brand is doing, and newcomers aspire to do. This guide will educate you on how you can do fashion marketing PR yourself for your brand, which fashion pr companies are the best for you, and why PR in the fashion industry is important.
What is Fashion PR?
A fashion PR company or agency helps your fashion brand get mentioned in top fashion news outlets and magazines. This is achieved successfully through existing relationships with media outlets, influencers, and outreach to the right journalists and editors who write about the fashion industry.
As I said above, fashion PR has become a necessity for brands looking to improve their presence, or startups or a newly launched fashion product looking to build an online presence. However, the real question is which PR company for fashion and luxury brands is the best and how you can trust them.
What are the Best Fashion PR Agencies in 2026
I have created a list of top fashion PR agencies in NYC as per their reviews, online presence, clients’ feedback, and overall customer testimonials. You can choose one of them for your next fashion PR marketing campaign and compare the results.
1- HAROLinked
We at HAROLinked specialize in fashion PR marketing for small and medium-sized businesses. Our team is well-versed in what it takes to market a new fashion brand, and we have established contacts with all the fashion influencers and journalists to boost your brand.
We use different PR techniques to promote your business and have a list of satisfied clients. Our fashion PR marketing includes journalist outreach via Muck Rack and Roxhill, answering fashion-related questions via HARO, and providing expert insights to reporters and writers seeking an expert opinion on fashion trends.
Qwoted is also one of our go-to journalist outreaching platforms, because it gives us access to fashion journalists of top media outlets like Elle and Vogue.
Sponsored posts on fashion magazines, websites, and social media pages play a crucial part in fashion PR marketing and are offered by us as part of the fashion PR package.
Advantages of working with us:
- A clearly defined fashion PR marketing plan with KPIs
- Access to top fashion magazines and online outlets
- Influencer seeding and outreach to generate social proof, product mentions, and styling features.
- Done-for-you press kit and brand messaging so journalists instantly understand your story and angle.
- Transparent reporting with KPIs, outreach logs, live links, and clear next steps every month.
Our client often refers to us as the best fashion PR agency in New York because of the transparency and quality of work we deliver. You can contact our sales representative to get a free consultation for your fashion brand.
We will discuss elements that are missing, how we can help, and the advantages you will get with our fashion PR marketing. And all of that for free!
2- Mariposa Communications
Mariposa Communications is a New York City fashion PR and marketing agency based in SoHo, operating since 2009. They position themselves as combining the close support of an in-house PR team with the broader capabilities of an agency to earn consistent, high-quality press.
Their core services include Public Relations, Influencer Marketing, and CMO as a Service. The agency highlights media outreach across digital and traditional outlets, monthly reporting and brainstorming, plus brand activations like desksides, press previews, and custom events.
3- LERPR
L.E.R. Public Relations is a New York + Los Angeles boutique consultancy focused on luxury brands across fashion, beauty, travel, and lifestyle. They describe their work as 360-degree campaigns built around PR, brand positioning, acquisition strategy, and event production, supporting brands at both early and established stages.
Their service offering includes brand development (positioning, growth strategy, acquisition planning), media relations (press kits, press releases, outreach), influencer + VIP (seeding, VIP dressing, partnerships), and event production such as fashion week presentations, launches, pop-ups, and press trips.
4- AMP3PR
AMP3 PR is a boutique PR agency in New York City with a “global reach,” known for running fashion and consumer lifestyle campaigns through a three-part approach: traditional media outreach, influencer and social campaigns, and experiential event PR and production.
They also list broader growth services like SEO, PPC, online reputation management, and affiliate marketing alongside classic PR services. On their fashion PR page, AMP3 notes work across press coverage, influencer programs, and events (including runway and pop-ups), and they publicly list fashion clients such as Wrangler, Fossil Group, Caterpillar Footwear, Ellen Tracy, Sebago, William Rast, and CR7 Denim (among others).
5- Purple
PURPLE is a global communications agency for luxury brands and innovative talent, working across fashion, beauty, lifestyle, events, VIP, and digital. Their “Work with us” page highlights connected services spanning Press, Communications, Social Media, Events, VIP, Creative Strategy, Brand Strategy, and Talent Partnerships, with experience across categories like Fashion & Jewellery and more.
They describe themselves as independent with a boutique in-house approach, and their LinkedIn profile notes services including press relations, editorial procurement, product placement, and high-profile event management.
You can read their customer reviews on their Google Business Profiles, Trustpilot, Clutch, and social media, and select the fashion PR agency best suited or your business goals.
What are the advantages of hiring a Fashion PR Agency?
A fashion PR agency can help place your product in the right place and at the right time. These agencies have established contact with the media and fashion journalists, and influencers, which you can make use of in establishing a new product or jumping on a new fashion trend.
An agency for fashion PR marketing also helps in shaping a clear brand story that editors and customers can digest easily. They have years of experience with fashion PR creation and management and will draft ready-to-use assets like press kits, lookbooks, etc, and then pitch them to the right fashion/lifestyle publications, influencers, and creators so your product gets featured in the best and niche-relevant places.
A strong and experienced fashion PR agency can drive demand and growth during key moments like launches, seasonal drops, and fashion weeks, while also managing influencers, celebrities, and editors. They also offer support in handling negative reviews and with crisis management.
What are the different types of Fashion PR Agencies?
Usually, a fashion PR agency handles everything required by a fashion and lifestyle brand, from managing top fashion publications to reaching influencers; they can do it all.
However, there are a few specialists in the fashion PR sector, who are best suited for thier specific services. Here are the types of fashion PR agencies you can utilize for your brand, depending on the situation and your business needs.
1) Boutique Fashion PR Agencies
Small, specialised teams that work with fewer brands and offer hands-on support, senior-level strategy, and highly tailored pitching.
2) Luxury and High-Fashion PR Agencies
Focused on prestige positioning, fashion week visibility, VIP and stylist relationships, and top-tier editorial coverage for premium brands.
3) Influencer and Social-First Fashion PR Agencies
Built around creator partnerships, product seeding, UGC strategy, and social buzz, often ideal for DTC brands and fast-moving trends.
4) Celebrity and Stylist PR Agencies
Specialise in red carpet dressing, celebrity placements, stylist pulls, and award-season visibility to drive brand desirability and demand.
5) Experiential and Event-Led Fashion PR Agencies
Run launches, pop-ups, press days, and brand experiences that create press coverage, social content, and community engagement.
Other types of fashion PR agencies include digital PR and SEO-led agencies, beauty-fashion hybrid agencies, streetwear-focused agencies, and full-service fashion communications agencies.
Fashion PR — How to do it yourself?
Finding it difficult to invest thousands of dollars with a fashion PR company, without clear goals and KPIs? Well, selecting the right partner for your fashion brand can be difficult, and a wrong choice can lead to loss of time and thousands of dollars.
You can consult one of our sales representatives to discuss your product needs and goals. Our team is well-versed in managing fashion, tech, and real estate PR etc.
However, if you have rolled up your sleeves and decided to test the waters yourself, here are a few PR techniques you should learn and use for successful fashion PR marketing.
Step #1 — Creating a List
The first step is to create a list of websites, magazines, blogs, influencers, YouTube channels, and social media pages that publish content around fashion, lifestyle, luxury, etc. You can use Google’s spreadsheets to add data and make it more organized.
Secondly, find relevant journalists and reports who write about fashion and cover fashion and lifestyle news. These can be found on Muck Rack and Roxhill.
Finally, check Instagram for fashion and lifestyle influencers and add them to the spreadsheet you have created.
Step #2 — Assets
Get your key digital assets ready and keep them updated, including your press or media kit, product images, lookbook, brand story, and social profiles. Start by defining the exact goal of your fashion PR campaign, then build your assets to support that outcome.
It can be a new product launch or a new fashion trend you want to capitalize on. Or it can be a fashion PR campaign targeting seasonal sales or a specific event.
Once the goal is clear, create content and digital assets around your campaign and keep everything in a reachable place before reaching out to journalists and influencers.
Step #3 — Outreaching
Outreaching is the final step and the most crucial one. You don’t want to sound desperate, but you are desperate to get featured in the fashion Instagram page with over a million followers or a high-end fashion magazine. Just hold your horses and write naturally and professionally.
The list that you create is now ready to be utilized. Most fashion influencers’ profiles and pages have a clear contact mentioned, which you can pick and throw in the sheet. For fashion magazines, most have a contact us page with either a form or an email address.
You can check the Facebook page of the website with no contact information, or use hunter.io to find relevant emails on their websites. Install the chorme hunter extension and check fifty websites for free. LinkedIn has also become a great professional platform to reach out to journalists and editors.
After filling up the sheet, it’s time to start outreaching. Write a clean and professional email or Instagram message with clear goals and objectives, and send it to the contact you have managed to secure. Keep in mind the response rate can be around 20% or lower, so don’t get demotivated.
Step #4 — Negotiate & Finalize the Deal
All those fashion magazines and IG pages will ask for a fee to publish your content on thier pages or websites. This is a fair bargain because you will be getting free views and direct traffic on your page/website, and they will be getting money to cover the operational costs of running the website/ IG page.
My point is, don’t accept the asking price in the first email. Use your negotiation skills and try to bring the asking price as low as possible, but don’t beg for it.
A high-end fashion influencer can ask for around $1500 per post and $2000 per story. Whereas an online fashion magazine would request an editorial fee ranging between $500-$4500, depending on its social reach, audience, and monthly traffic.
Step #5 — Goals and KPIs
Before finalizing the deal, set clear goals and KPIs. Ask for the exact number of post impressions/views from the fashion influencers and magazines. Instagram and Facebook can tell everything from the country of the viewers to the number of impressions a post gets.
Google Analytics, on the other hand, is best for tracking web traffic. Ask for a specific number of traffic and views from the webmaster and finalize the deal on these KPIs. You can also use URL shorteners to measure the exact number of visitors coming to your page/site from the fashion PR campaign.
Bonus Tip!
Use journalist answering platforms like Qwoted and HARO to establish your brand presence in the media, especially online fashion magazines and news sites. HARO is free, so you can start with it, while Qwoted is available at $149/m.
These platforms provide an excellent opportunity for brands to get featured in top news sites, blogs, and magazines at a nominal price. For example, an agency would charge around $4000 to get you a branded article or a product listing on Cosmopolitan, whereas with platforms like HARO and Qwoted, you can get featured at a nominal price; however, it requires top-notch skills and patience.
Don’t have time to pitch journalists? Don’t worry, we’ve got you covered. Contact us to hire the best outreach specialists and get your brand featured in the best fashion news outlets.
There you go, I have mentioned the entire process most fashion PR companies follow to get brands mentioned and listed in the top fashion online outlets. But this can take a lot of your time, which is why I recommend letting the experts handle it.
Give HAROLinked a chance to manage your fashion PR marketing campaign, you won’t be disappointed. We have a team of experts and skilled professionals with established relationships in the media and social media.
Frequently Asked Questions
Is fashion PR only for luxury or established brands?
No. Fashion PR is equally valuable for emerging designers, DTC brands, and local manufacturers looking to build credibility, visibility, and trust through media coverage.
How much does a fashion PR agency usually cost?
Costs vary by agency and scope. Boutique agencies may start from a few thousand dollars per month, while larger agencies and influencer-heavy campaigns can cost significantly more depending on deliverables.
How long does it take to see results from fashion PR?
PR is not instant. Most brands start seeing early coverage within 2–3 months, while stronger brand recognition and consistent media mentions usually take 4–6 months.
Can I do fashion PR myself without hiring an agency?
Yes, but it requires time, strong pitching skills, relationship building, and consistent follow-ups. DIY PR works best for brands willing to invest effort and learn the process.
What should I look for when choosing a fashion PR agency?
Look for clear KPIs, relevant fashion media connections, transparent reporting, proven results, and experience working with brands similar to yours.
Can fashion brands benefit from working with a tech PR agency?
Fashion brands using eCommerce platforms, AI-driven personalization, supply-chain technology, or fashion-tech products can benefit from a tech PR agency to secure coverage in technology and business publications alongside traditional fashion media.
This fits naturally, adds topical authority, and opens the door for a contextual backlink without looking forced.