Technology is an ever-evolving niche and has shown exceptional growth in new products and revenue. Estimates suggest that more than 30,000 new tech products are launched annually, catering to health, retail, B2B, etc. And with the rise of AI agents, the number is expected to double in the years to come.
In this overcrowded industry, it is nearly impossible to stand out until your product is one of a kind, like OpenAI’s ChatGPT. Or you need to invest heavily in your tech PR marketing by hiring the right agency partner or building a team of PR superstars.
The first method is more convenient in terms of cost and revenue. This article will discuss the overall landscape of technology PR, how tech companies should do it, and the best tech PR agencies you should hire for the best results.
What is Tech PR for Technology Business?
Tech PR or Technology personal relationships help your brand reach the right audience and market at the right time. Things get easy if you have already established relationships in the media, high-end tech blogs, tech influencers, etc.
In today’s world, where 50-60 tech products are launched daily, a team to market your brand is necessary. Because launching is just the first part of building a great tech product, the real efforts lie in perfecting it and marketing it to the right consumers at the right time.
Even established brands need technology PR and invest thousands of dollars to get brand impressions and views for a newly released feature or a new product. Although companies like Apple and Tesla won’t hire a high-tech PR agency or team because of their brand power.
However, new products and businesses need a promising and long-term technology PR agency to elevate their brand presence and increase the likelihood of gaining new users.
How to do Technology PR Yourself?
Most tech start-ups and small business owners invest money in building the product and are short on cash when it comes to tech PR marketing. They post on LinkedIn about their product, throw a product launch party on Product Hunt, or wait for investors to lend cash for marketing.
On the other hand, tech PR agencies and marketing companies charge at least $10000/m with a six-month contract in the United States. That means you have to block $60000 for the technology PR, which may help in increasing the sales of your product, no promises.
Therefore, I advise techprenures to try doing it themselves or hire a freelancer who knows how to do it. Of course, the results won’t be what a tech PR agency can deliver, but something is better than nothing!
But before taking on this challenge, let me tell you that the technology PR industry has become overcrowded over time. You and your product need to be super innovative and helpful to get featured in top tech publications, but it’s not impossible.
So, here are the techniques used by B2B tech PR agencies, helalthtech, cleantech PR agencies, etc.
1- Establishing Your Brand and Yourself
The best way to market your product, establish your brand, and yourself as the founder is to get mentioned in the media with the journalist outreaching platforms like HARO, Qwoted, and Featured.
HARO is free, while Qwoted and Featured require a paid subscription. Although both offer a freemium version with limited features.
I would recommend establishing yourself as the founder and your product in the media, starting with HARO and moving to Qwoted if the budget allows.
You can also hire us for HARO and Qwoted pitching. Our team has extensive experience in digital PR and HARO link building, and you will be charged for secured placements only.
2- Podcast
The age of podcasting is here! People prefer listening to tech podcasts, because its informative and easy to digest at the same time. I have witnessed tech-savvy people listening to their favourite tech podcaster while driving to the office, while having lunch, and even before sleeping.
This is one of the best ways to reach your potential audience, market your product, and establish prominence in a crowded tech industry.
You need to identify and make a list of top to medium tech podcasters, 60-70. Outreach to them, and share your product and how you can add value to their podcast and listeners. I am sure they will be willing to invite the founder of a newly launched product.
3- Outreach Tech-Influencers
The tech industry has laid the foundation for tech influencers, and they have millions of subscribers on their YouTube and Instagram. Make a list of relevant tech influencers and reach out to them, asking for a product review.
They may ask you for a fee, which is fair since you will be getting a reach of a million eyeballs. Evaluate tech-influencers based on your niche, their followers/subscribers, and your marketing budget.
4- Tech PR
This requires a lot of effort and time, but the result is worth it. You will need to shortlist publications and tech magazines, and journalists who write about technology.
Once shortlisted, find their email or LinkedIn ID and begin outreaching. Introduce your brand and how it solves problems, and what is so special about it that it can be featured in the top technology magazines and blogs.
Another tech PR angle is submitting research related to your product. You can get a journalist’s contact via Muck Rack and Roxhill.
5- Guest Posting and Sponsored Posts
Gest posting and sponsored posts are one of the most crucial elements in the tech PR sector. It allows you to submit a fully branded blog post telling about your company, product, and how it can help people.
Guest posting on high-authority tech websites will also help in improving your SEO and overall branding. Readers of that publication will get a chance to learn about your company and your product, and might become a subscriber.
One of our clients who got featured on Techradar, PCMag, and Tom’s Guide saw a 356% increase in traffic and 16 direct conversions from the sponsored posts. The indirect leads and impressions are invaluable and have a positive impact on your branding and revenue.
You now have a basic idea of how to run tech PR campaigns for your startup or a new feature. However, I would recommend hiring a technology PR agency if your budget allows, and focus on things that matter the most. You can contact us if you need assistance in marketing, link building, and technology digital PR.
Best Technology PR Agencies to Consider
Finding the right technology PR agency is a blessing because the technology sector is divided into several sub-categories, and no one agency can cater to all the technology niches perfectly.
Whether you are looking for a B2B technology PR agency or you are a solar startup looking to find the right cleantech PR agency. HAROLinked deals in all kinds of tech PR with clients ranging from green energy, healthtech, retail tech, etc.
Here are more details on how we can improve your brand presence and expand your client base.
1- HAROLinked
We specialize in retail technology, biotech, helthtech, cleantech, and B2B technology personal relationships. We use multiple tools and channels to pitch tech journalists and have a hardcore team to prepare tech PR angles and pitching techniques for your technology brand or product.
Our methodology for technology digital PR includes creating a list of tech journalists and reporters via Muck Rack and Roxhill and sending them data-backed research reports to publish in top tech publications. We also use PR platforms like HARO and Qwoted to answer journalist queries, and they will feature our clients in their blogs if they find our answers valuable.
We have served several clients in different technology niches. Our recent clients for tech pr are mainly in the AI space, since the industry is booming with new AI products rolling out every day. We also offer tech PR consultation in which one of our team members will assist you in your technology PR campaign and enable you to do it yourself.
2- PRLab
PRLab positions itself as a B2B tech PR agency that supports startups and corporations, with a strong focus on strategic media relations and growth-focused tech storytelling. They highlight international coverage with a footprint that includes Amsterdam (HQ) plus offices in cities like Munich, Stockholm, Madrid, and Austin, which can help if you’re targeting both European and US tech media.
3- FINN Partners
FINN Partners runs an integrated technology marketing/communications practice covering a wide range of tech verticals such as AI/ML, cybersecurity, enterprise software, fintech, B2B tech, and more. They emphasize turning innovation into growth with multi-disciplinary support (useful if you need PR plus broader marketing support under one roof).
4- The Hoffman Agency
The Hoffman Agency is widely known for being deeply tech-specialized (especially B2B technology) and for building campaigns around strategic storytelling + earned media. They also highlight global reach and tech-only positioning, which is a strong fit for brands that need credible industry authority and consistent media momentum rather than general PR
You can choose any of the above-mentioned tech PR agencies for your tech startup, company, or newly launched product feature. However, if you want reliability and results at a nominal price, contact us to get a free tech PR marketing plan.
How to Shortlist the Best Technology PR Agency for your Business?
Every tech PR agency claims that it is the best in the world. They have done it all, featured thier clients in top tech publications and magazines, and can produce similar results for you.
They invest heavily in marketing their tech PR agency services, built a clean and catchy website with informative blogs, case studies, and client testimonials. Most of them also have five-star reviews on their GBP and Clutch profiles.
So which one should you select for your tech brand?
I recommend shortlisting 2-3 technology PR agencies out of all. Tell them your needs, where your brand stands at the moment, and what your expectations are.
Ask them to create a clear, measurable, and time-bound plan with major and minor campaign goals vividly mentioned in the plan, along with KPIs.
You should ask all of the shortlisted tech PR agencies about their PR plan, which tech publications they have contact with, and where they can guarantee a branded post for you.
Most agencies will find a way out by saying, “We will pitch hundreds of journalists and only a few of them will pick our story, so we can’t promise or guarantee a name.” This is true in some cases, but experienced and high-tech PR agencies with years of experience in the industry and a great team will guarantee a few big names.
Time is also a crucial factor in tech PR, which agencies don’t promise. An experienced tech PR agency with skilled professionals will give you a tentative timeline because they know which PR angles reporters respond to and what kind of reports are highly likely to get featured in tech magazines.
Lastly, check their reviews on their social profiles, GBP, Trustpilot, and Clutch. Pay close attention to every review and check if these reviews are vague or genuine. A vague review can be like “I tried their Tech PR services for my brand, and it worked perfectly,” whereas a genuine customer review from a client will have more details about the work done, the person in contact, etc.
Common Mistakes Companies Make with Tech PR Agencies
We have seen a common pattern in clients coming to us after spending thousands of dollars with a tech PR agency. They said that their PR agency didn’t deliver what was initially promised, and they can not do anything about it because the contract was created in a way that secures the agency, even if they failed to fulfill their promises.
Here are a few common mistakes to avoid when hiring a PR agency for tech company:
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Not defining clear deliverables and KPIs before signing
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Signing long retainers with vague “best effort” terms and weak exit clauses
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Hiring a non-tech specialized agency that doesn’t understand the product, category, and buyers
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Expecting guaranteed placements without clarifying earned vs sponsored media
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Chasing big-name coverage instead of the right niche, trade, and buyer-relevant publications
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Having weak messaging and positioning, then blaming the agency for poor pickup
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Not providing proof assets (data, case studies, credible metrics) to support pitches
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Slow approvals and limited access to founders/SMEs, which kills PR momentum
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Accepting vanity reporting (pitches sent) instead of outcome reporting (responses, wins, next steps)
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Treating PR as a one-time campaign and not repurposing coverage into sales and content assets
Therefore, I highly recommend brands looking for a B2B tech PR agency or a PR agency for a tech startup to evaluate your agency’s marketing plan, set clear goals, and KPIs before hiring them.
Wrapping Up
I am sure that after reading this guide, you are fully equipped to do tech PR marketing yourself and evaluate a tech PR agency based on the parameters we have listed.
I have included the most effective ways to do tech PR marketing for a tech startup, a newly launched brand, and a new product feature. However, if you have the marketing budget, I highly recommend hiring a technology PR agency and not doing it yourself.
Because you will need to learn new skills, such as PR angles that get featured, the tone of your pitch, etc. This can take a lot of your time, which you can use for other activities. I have also listed the common mistakes companies make when hiring a technology PR agency, so you can avoid repeating them.
Lastly, HAROLinked has helped several tech brands and businesses in achieving their marketing and branding goals. We specialize in a few areas, which include technology, doctors, and real estate PR, and I recommend hiring a specialist PR agency over a generic one for your tech brand.
Frequently Asked Questions
1- What are the benefits of hiring a tech PR agency?
A technology PR agency helps your tech company reach the right audience and market. They have already established contact with tech journalists who write for top tech publications and magazines.
Without a tech PR agency, you won’t be able to get your brand featured on high-end tech magazines and news websites.
Another benefit of hiring a tech PR agency for your brand is that they help you get brand mentions and backlinks from high authority websites, which eventually helps in increasing your brand presence and SEO. Similarly, a real estate PR agency can deliver you great real estate backlinks that other SEO agencies can’t.
2- Are there PR agencies that help with go-to market strategy for tech products?
The tech PR agencies I have listed will have a few meetings with you to understand your vision, product, and consumers. They will curate a go-to market strategy depending on your needs and target audience, which will have niche-specific publications and blogs that resonate with your business.
3- What are B2B Tech PR Agencies?
B2B tech PR agencies help companies that sell technology to other businesses by building credibility through media coverage and thought leadership. For example, a PR agency might promote a cybersecurity SaaS brand to get features in industry publications read by IT and security decision-makers.
4- What is the difference between a consumer tech PR agency and a B2B agency?
A consumer tech PR agency promotes products for everyday users (like smartphones or apps), while a B2B tech PR agency promotes technology sold to companies (like cybersecurity or CRM software). For example, promoting a new iPhone is consumer PR, while promoting a cloud security platform for enterprises is B2B PR.
5- Which companies should hire a retail tech PR agency?
Retail software and platforms such as POS, eCommerce, loyalty, payments, and in-store analytics brands that want visibility in retail and business media.
6- When is an enterprise tech PR agency the right fit?
When you sell complex B2B solutions with long sales cycles, and need credibility with decision makers through trade media, thought leadership, and analyst-style positioning.
7- How does a healthtech PR agency build trust without overclaiming?
By using compliant messaging, expert input, and proof-based stories such as outcomes data, clinical validation, and real customer results.
8- What should you look for in a cleantech PR agency?
Experience translating impact and ROI into media-friendly stories, plus relationships with energy, sustainability, and climate-focused publications.
9- How can a biotech PR agency simplify complex science for the media?
By turning research into clear narratives, validating technical claims with experts, and pitching to science, healthcare, and business outlets that cover innovation.
10- Does a health tech PR agency also help with funding and partnerships?
Yes, by strengthening your positioning, improving founder credibility, and securing coverage that supports investor confidence and partnership conversations.