Best Real Estate PR Firms in

With the growing influence of AI engines like ChatGPT and Perplexity, people are asking more and more questions to AI engines, and brands that are listed in answers by LLMs are often considered the winners in today’s marketing landscape.

But the real question is how these brands get cited by AI engines like ChatGPT and Perplexity and how they are ranking high on money-making keywords on Google and Bing.

There can be many answers to this question, but for sure, they have done real estate PR right and got mentions and links from industry-leading publications. That’s not all, SEO plays a critical part in making a real estate website rankable on Google and citeable in ChatGPT answers.

This blog will give you insights on how you can partner with HAROlinked as your real estate PR firm and get mentioned in AI engines and rank higher on Google.

What is a Real Estate PR Firm?

To define it in simple words, a real estate public relations firm helps your brand get mentioned in top industry publications and blogs via its connections in the press. It also helps in elevating your brand presence online, which improves your overall online visibility and helps in brand building and revenue generation.

If you are looking for a trusted PR firm for real estate, then book a free strategy call with our sales representative and discuss your business needs.

We specialize in real estate PR and have helped some of the leading real estate businesses in the United States, UK, and Canada.

Why do you need a PR Firm for your real estate business?

A digital PR agency for real estate assists in making your business visible online to customers. You get multiple benefits like ranking higher on search engines, getting cited in AI engines and LLMs, and the branding you get by getting featured in high authority publications like USA Today, Realtor, Redfin, etc.

Apart from the SEO benefit, you can use logos of these publications on your website’s homepage in the “As Seen On” section. This increases trust and improves brand credibility in the eyes of potential clients, investors, and sellers.

The other reason why you need a real estate PR firm in 2026 is that your competitors are investing heavily in getting links and brand mentions by investing thousands of dollars monthly. You lose the opportunity to rank higher on money-making, industry keywords if you don’t partner with a digital PR real estate agency like HAROlinked.

When is the best time to partner with a Real Estate Public Relations firm

The answer depends on where your business stands in terms of revenue and marketing budget. I won’t recommend a real estate business owner to invest thousands of dollars in a property PR agency from the start, but it should be a part of business planning from the beginning.

Why? Because, without a real estate public relations agency, you won’t be able to grow your business in any part of the world. Densely populated cities like New York, Chicago, Los Angeles, et,c offer killer competition when it comes to ranking on the first page for real estate industry keywords, and you won’t stand a chance to beat them alone.

If you are from one of these cities, try searching for “real estate PR firm NY” or a “PR firm for real estate in Los Angeles.” You will see several results with differently designed pages and blogs, but one thing will be common among them: the price, which is only feasible for an established business.

These real estate PR agencies in New York, LA, or Chicago are not targeting new real estate businesses with a small budget and going after sharks and whales, who can pay $10,000/m for real estate digital PR and get them listed in top real estate publications and websites.

But that does not mean you don’t stand a chance. There is still hope; with the right partner, you can grow your business and compete with sharks and whales of your city. At HAROlinked, we offer customized real estate PR packages where you can decide the cost, publications, and timeframe. This gives you the flexibility to invest and check for results. Unlike others, we don’t bind clients in a yearly contract, so they can leave whenever they want to.

How is Real Estate PR different from other industries?

Real estate or property PR is different from other industries because the investment is huge and every decision is made after thorough analysis, financial stability, and several other factors. You, as a real estate business, are taking responsibility that the investment of your clients and investors will be safe and appreciated with time.

Other industries like SAAS products, law firms, dentists, and e-commerce stores can build momentum fast, with influencer push, editorial link building, and social media marketing, but when it comes to real estate PR marketing, only the best publications are considered reliable.

It’s also intensely local and stakeholder-heavy. A real estate brand isn’t only speaking to buyers or tenants, it’s speaking to brokers, investors, lenders, community groups, local media, and sometimes regulators. For commercial real estate and real estate development, PR often overlaps with public perception management: construction timelines, zoning, community impact, sustainability claims, and project updates all shape whether a deal feels “safe” to back.

Finally, real estate PR is tightly connected to search visibility and discoverability. People don’t just “follow brands” in real estate; they actively research: neighborhoods, pricing, financing, builder reputation, and reviews. That means the best real estate PR doesn’t stop at coverage, it supports long-term authority with credible mentions, consistent narratives, and content that helps you rank on Google and show up in AI-driven discovery when prospects ask for the “best options” in a market.

How to do PR Marketing for a Real Estate business?

Contacting journalists, outreaching editors, and sending pitches to media outlets requires hundreds of weekly hours. Our team specializes in PR for commercial real estate businesses and luxury real estate businesses. With over five years of experience in the industry, we have spent thousands of hours getting our clients to the right media outlets, and they have seen significant growth in clients, brand impressions, and traffic.

However, if you want to test the waters and want to learn and do real estate PR marketing, then here are a few tips for you.

1) Start with one clear PR goal

Decide if you want investor attention, buyer and seller leads, tenant demand, broker partnerships, or credibility for a development project. Your real estate PR angle changes based on the goal.

2) Define your audience and asset type

Luxury, multifamily, commercial real estate, and real estate development all attract different publications and story angles. Be specific about your niche and geography.

3) Build your story bank

Create 10–15 story angles you can pitch year-round, like market insights, neighborhood trends, data-backed reports, deal lessons, renovation case studies, or “what I’d do differently” founder stories.

4) Create press-ready proof

Journalists want evidence. Prepare: past performance, numbers, client wins, before-and-after photos, project timelines, investor metrics, and third-party validation.

5) Make a media list that fits real estate

Split your targets into: local business outlets, real estate trades, finance/investing media, luxury and lifestyle publications, and podcasts and newsletters.

6) Pitch like a journalist, not like an advertiser

Lead with the story, the data, and why it matters now. Keep it short, relevant, and tailored. Avoid “we’re the best” language.

7) Offer expert commentary consistently

The fastest way to earn mentions is being quotable. Give concise insights on rates, housing supply, rental trends, cap rates, tenant demand, and local market shifts.

8) Use digital PR for authority and rankings

PR should support SEO. Prioritize mentions that also drive authority for “commercial real estate PR firm” style topics and your business keywords, plus pages you want to rank.

9) Turn coverage into a distribution engine

Repurpose every mention into: LinkedIn posts, website trust badges, investor decks, listing pages, email newsletters, and retargeting creatives.

10) Track outcomes beyond “as seen in”

Measure referral traffic, branded searches, inquiry quality, backlinks, keyword movement, and conversion rates from PR-driven pages.

11) Don’t ignore reputation signals

For real estate, reviews, broker credibility, founder profile, and project transparency are part of PR. Manage Google Business Profile, testimonials, and public narratives.

12) Follow up and build relationships

Most wins come from follow-ups and relationship-building. Create a simple CRM for journalists and editors, track what they cover, and stay helpful without spamming.

Do I need a PR agency for Real Estate?

Yes, you do, if you don’t have enough time to take charge of your real estate marketing. PR Agencies like HAROlinked have several employees and freelancers on board, some of whom specialize in real estate public relations with existing contacts in the media and journalists.

It’s their bread and butter, and they are the architects of the game. So I would highly recommend not doing it yourself until you have multiple free hours in the week.

How to do Real Estate PR Marketing yourself?

You can do real estate PR marketing yourself if you treat it like a repeatable system, not a one-time outreach. Here’s a simple framework you can follow.

1- Build your authority voice first (HARO, Featured, Qwoted)

Start by positioning yourself as a credible expert in your niche, whether that’s luxury, multifamily, commercial, or real estate development. HARO, Featured, and Qwoted are perfect for this because reporters already need sources.

Keep a short bio ready, clarify your market focus, and prepare a few data-backed insights you can repeatedly share. Respond quickly, keep your answers tight, and give quotes that are easy to copy and publish.

2- Pitch stories that feel timely and useful (not promotional)

Real estate PR works when you pitch “what’s happening in the market” rather than “why we’re great.” Focus on trends, numbers, deal lessons, neighborhood shifts, rental demand, interest-rate impact, development updates, and buyer behavior.

Your pitch should read like a mini story: one strong hook, why it matters now, and what proof you can offer (stats, examples, photos, timelines). Also, don’t only chase big media outlets; local business publications and real estate trade sites often deliver faster credibility and more relevant inbound opportunities.

3- Make PR compound through SEO and distribution

PR becomes real growth when it supports your Google visibility and your long-term brand presence. Publish strong content assets on your website (guides, market reports, case studies) so that when you get mentions, people have a high-trust page to land on.

Then repurpose every PR win across LinkedIn, email newsletters, listing presentations, and investor decks. Track outcomes that matter: referral traffic, branded searches, quality inquiries, and improvements in rankings for pages tied to your core services.

If you stay consistent with this approach, you’ll build a recognizable personal brand and a stronger business brand, and you’ll start appearing more often in both Google results and AI-driven discovery. And if you don’t have time and resources to find relevant journalist queries, partner with us to get the best editorial links for business.

What are the best PR agencies for Real Estate businesses?

There is no single solution that fits all real estate businesses. Some real estate PR companies are best suited for commercial real estate, while others excel at multifamily real estate. Then there is the city and area factor, and business owners often prefer real estate PR agencies located in their cities, because they understand the audience, investors, and other business aspects.

Top PR agency for Real Estate

Regardless of the location and sector in real estate. Here is a list of the top real estate PR agencies in the US based on customer reviews, social comments, and results.

1- HAROLinked

Based in New York, the company has quickly gained prominence as one of the best PR agencies for the real estate business in the United States, with positive customer reviews, exceptional results, and relationships in the media.

They specialize in assisting growing brands, and with their expertise helped many rising real estate companies cement their business and become a top company. They primarily offer real estate PR marketing via Qwoted and HARO link building, which gives emerging brands a solid foundation to grow.

Apart from their experienced team, they offer real estate PR at an affordable price. This means you can hire the best PR agency for real estate at a minimal price, and the results are 99% similar to what other real estate agencies are offering.

If you are a real estate startup, a one-man real estate company, or a growing real estate agency, I recommend hiring HAROLinked for your real estate PR. They will also provide free SEO audits and recommend technical and on-page SEO changes to enhance the visibility of your real estate website.

2- OtterPR

OtterPR is a Florida-based PR agency that specializes in real estate PR marketing. They do offer PR marketing in other sectors like technology, health & wellness, medical, etc, and have been in the business since 2019.

They have an exceptional client 5-star rating on Clutch and provide client support in business PR, thought leadership, communication, and online reputation management. They charge $100-$150 per hour, and you can buy the monthly PR package at $4000.

3- 5WPR

5WPR is also based in NewYork and serves multiple industries and business areas when it comes to digital PR. They started business in 2003 and over time grew in becoming an overall digital services provider offering public relations, digital strategy, social media marketing, and event management.

They have a 4.2/5 rating on their Google Business Profile with clients saying, “Beautiful people, excellent staff, magnificent owner,” “5WPR have been tremendous to work with – highly recommend!”

Like Otter, they also charge $100-$149/hr; however, their monthly PR package starts at $10,000.

I have listed the best three PR agencies for the real estate business. If you are low on marketing budget, HAROLinked is highly recommended, because you will get premium links and media coverage at an affordable price. On the other hand, if budget is not your concern, then Otter and 5WPR should be your choice.

Top PR Firms for Multifamily Real Estate

The groundwork for a multifamily real estate PR agency is similar to what the above-mentioned three agencies do. The basic idea is to get media mentions on niche-relevant and high-authority websites and magazines, which can elevate your online presence, have a positive impact on your SEO, and attract relevant and potential clients and investors.

If you want specific PR firms for a multifamily real estate business, here is the list:

1- Gregory Agency

Gregory FCA positions itself as a leading real estate PR firm, and notes recognition such as being a top-ranked real estate PR firm by O’Dwyer’s and repeated “Best PR/Communications Firm” awards from the Mid-Atlantic Real Estate Journal. They explicitly support multifamily (plus retail, student housing, hospitality, industrial, etc.) with campaigns designed to earn local, regional, and national media coverage.

2- Salient PR

Salient PR is an independent PR agency that primarily positions itself as a tech PR firm (SaaS, AI, developer tools, venture capital) based in Austin, Texas. If your multifamily angle is “proptech” or tech-enabled real estate, that overlap can make them relevant; their third-party profiles also highlight experience securing top-tier coverage, including real estate-related coverage for certain milestones

3- AWISEE

AWISEE is a global digital marketing agency that highlights SEO + Digital PR (and link building/influencer marketing) with an emphasis on improving online visibility through digital storytelling and outreach. Their positioning is especially useful if your multifamily PR section includes digital PR for SEO impact (authority building + organic traffic growth) rather than traditional PR only.

Best Commercial Real Estate PR Firms

Real estate agencies that specialize in buying and selling commercial property. Usually, this is covered by regular real estate agencies, but there are a few real estate agencies that only deal with commercial properties and require the best commercial real estate PR firms to partner with.

I highly recommend partnering with HAROLinked as the best commercial real estate PR firm to improve your brand presence in the media, search, and AI engines. Here are my top picks for commercial real estate agencies looking for a media distribution partner:

1- boardroomPR

BoardroomPR positions itself as a Florida-based PR and integrated marketing agency that serves commercial real estate brands (developers, investors, lenders, and brokers) with media relations plus digital support. On its commercial real estate page, the firm also highlights website production and SEO campaigns aimed at improving real estate client visibility in search results

2- Marino

Marino is a full-service strategic communications agency (public relations, public affairs, and creative) with roots going back to 1993. The agency also states it was named to Observer’s “Top Commercial Real Estate Public Relations Firms” (2024) list, which you can reference as third-party validation in your roundup.

3- Identify

IdentityPR positions itself as a leading commercial real estate PR and marketing agency in the U.S., noting 25+ years in the category. On its real estate page, the firm claims experience supporting real estate stakeholders across all 50 states and highlights scale metrics such as announcing 500M+ sq. ft. of development and $100B+ in investments/transactions, plus offerings like thought leadership and crisis communications.

Best PR Agency for Luxury Property and Luxury Real Estate

We have real estate agencies that only deal in luxury properties at the top of the tables. They target premium clients and investors, sell premium properties like villas, signature residencies, prime lands, and ultra-prime rentals.

Basically, luxury real estate agencies are selling a lifestyle where real estate agents become advisors, and pricing is not the buyer’s concern. I would recommend trying HAROlinked as your luxury property PR agency, because we have done it in the past and have a few satisfied clients.

However, here are our top recommended luxury real estate PR agencies:

1- J/PR

J/PR positions itself as a global communications agency focused on luxury travel, lifestyle brands, and real estate. They highlight capabilities across public relations, social media, content creation, and brand collaborations, with the goal of connecting clients to top-tier media and the right consumer audiences.

2- inBeat

inBeat is primarily known as a creator/influencer marketing and performance-creative agency, blending micro-influencers + UGC with paid media to drive measurable campaign outcomes. For luxury real estate, this can be useful when the goal is modern visibility and demand generation through creator-led storytelling, not just traditional press coverage.

3- Proven Partners

Proven Partners positions itself as a specialist in luxury real estate marketing, with work spanning bespoke developments internationally. They describe an end-to-end approach around branding/creative strategy and marketing (and often sales support) for luxury developments, aimed at elevating premium positioning and accelerating conversions with affluent buyers and investors.

Key Factors in Choosing a Real Estate PR Firm

There are several factors you should consider when partnering with a real estate PR company for your business. First and foremost, take recommendations from your friends and business associates. They won’t recommend fake pr agencies that take money to provide low-quality media mentions and branding.

Secondly, check their websites, the about page, team behind the agency, their LinkedIn profiles, and customer reviews and feedback on Google Business Profile, Trustpilot, Clutch, etc.

Thirdly, I would recommend hiring at least two PR agencies for your real estate business on a monthly contract. The one that performs the best and delivers what is promised deserves to be your long-term partner.